To navigate a storm, you need a compass.
That's why we develop clear, actionable thought leadership that helps brands embrace the potential of disruption in the digital economy.
Discover some of the best thinking from across our network.
Our latest thinking
Thought-Leadership
Superpowers Index: How B2B Brands win in the AI Era
The Superpowers Index is the largest ever systematic study of B2B buying behaviour globally. We've been running it annually since 2021 and with over 16,000 interviews in the databank, it gives us a...
Playbook
The Agentic AI Playbook
BUIILD SMARTER AUTOMATION WITH PRACTICAL USE CASES: DOWNLOAD THE NEW AGENTIC AI PLAYBOOK
Agentic AI is one of this year's hot topics, but companies struggle to dive in. They may be paralyzed becaus...
Thought-Leadership
Dentsu Creative 2025 Trends Report: Fragment Forward
UNLOCK THE FUTURE: DOWNLOAD DENTSU CREATIVE’S 2025 TRENDS REPORT, ‘Fragment Forward’
Explore the trends that will shape consumer behaviour, brand engagement, and culture in 2025 and beyond.
Welcome...
Thought-Leadership
Consumer Vision 2035 NZ: The Era of the Insight to Foresi...
This is an information piece based on research from various sources. A compendium of trends and insights designed to arm our clients with intelligence on The Future of Entertainment.
We are on a tr...
Dentsu Creative Trends Report 2023
This report unpacks 12 key trends for 2023 that reflect the change we are seeing today, presented in six pairs exploring both the challenge and an opportunity for brands and businesses. Designed to...
Marketing a Better Future
Partnering with Kantar, our APAC team are proud to launch Marketing a Better Future, a flagship study exploring the role APAC marketers play in achieving corporate sustainability ambitions and SDGs...
