Murray Streets discusses how BC&F Dentsu helped Meridian energy increase brand awareness and engagement in a genuinely useful way.
In a world where most companies are putting the breaks on marketing activity, we at BC&F Dentsu helped Meridian energy to deploy their brand in a helpful and authentic way.
The team has been working in close collaboration with Meridian energy, Mediaworks and media agency OMD, to develop a new TV show called “Amped”. The idea is to give Kiwi kids a way to burn off some of their pent-up mental and physical voltage – and let parents replenish a bit of theirs – during the lockdown.
The project reinforces the seven-year partnership Meridian energy has forged with KidsCan, helping to fuel the academic, sporting and creative performance of thousands of Kiwi children. And now that kids are no longer able to play and learn in a school environment, it’s important for them to turn all that unused energy into positive play.
Amped, from Meridian energy, runs for 30 minutes every weekday at 11.30am on TV3 from Wednesday 8th April. The series is hosted by the irrepressible Walter Nieland and will be bursting with great content that’s all focused on one goal: to inspire and ignite young minds across the country.
In an action-packed 30-minute show each day, kids can tackle challenges, learn new dance moves, have a go at science experiments and practice their sports skills. All within their own four walls.
This initiative has been devised to bring Meridian energy’s brand to New Zealand homes in a way that is warm and heartfelt, at a time when traditional marketing feels anything but.
Social | Shortland Street 30th Anniversary Social Activation
For Shortland Street’s 30th Anniversary TVNZ looked to pull out all the stops to help bring some excitement to this landmark occasion in NZ broadcast television.
Social | TVNZ #IsoCareKits
Lockdowns suck, and with so much of our isolation entertainment coming from our televisions, TVNZ saw an opportunity.
Creative | ASB "Borrow the All Blacks"
During the COVID-19 pandemic, ASB were challenged to step up to plate for small businesses. So we thought, what if we fronted up with one of the most tightly regulated sponsorship properties in ...
CXM | Investment Services Group (ISG)
With each of ISG’s brands bringing their own systems and processes, group-wide visibility of information did not exist. Davanti built a platform enabling total client centricity, business-wide i...
Creative | Bunnings and Touch NZ
Dentsu creative were engaged to support the second year of the Bunnings Sponsorship of Touch New Zealand.
Creative | Rangitikei Free Range
Creative | Meridian, Turbine
To launch Turbine, Dentsu Creative developed a PR strategy that built awareness of Turbine’s story as a love letter to windy Wellington and turned Garage Project’s two taprooms in Auckland and W...
Creative | A Moment Against Silence
We leveraged the All Blacks to reframe a moments silence to a moment against silence to get the nation talking about the national tragedy, which is the devestating suicide statistics amongst Kiw...
Creative | Designing a contactless service for Subaru.
Designing a contactless service for Subaru.
Creative | Calocurb
If there were a medal for being the most obese and overweight country in the OECD, New Zealand would get a bronze.
We were engaged from day one, as Calocurb’s brand, marketing and technolog...
Creative | Tower Insurance
Tower were seen as just another insurance company: traditional, painful and host to archaic claim systems. So Tower set out to make things simple. They simplified their process, customer intera...
Creative | Meridian
For over a decade, Meridian has been committed to providing renewable energy to Kiwis. However, with all energy brands vying to demonstrate their commitment to the environment our key point of ...
Media | Accor, Bidding Strategy Alignment
Helping a global brand adopt in a local market, and to compete against changing digital booking behaviour.
iProspect: Mercy Radiology
Being first in market to launch booking capability for medical imagery and screening. Helping Aucklanders find the right medical screens and scans, aiding them to speed up tedious booking proces...
Davanti: Auckland Council
Auckland Council services over one million people in the greater Auckland region through three primary customer channels – digital, person-to-person, and face-to-face interactions.
Davanti: Ministry of Education
On behalf of the Ministry of Education, the Education Infrastructure Service (EIS) invests around $500m per annum in planning and delivering infrastructure services and facilities to New Zealand...
Davanti: Leading Edge
Leading Edge Communications is a fast paced Sales Channel Management company offering telecommunications sales and support services to some of NZ’s leading enterprise and SME organisations – kee...
Media | Les Mills on Demand
Locally driven technology product, pushed globally increasing expansion and driving growth
Media | Air New Zealand, A Fantastical Journey
The safety video is usually the least-interesting part of a flight. Air NZ needed theirs to be engaging pieces of content on and off the plane.
Creative | ASB, True Rewarden
Turning a rewards scheme into a Kiwi icon for ASB. Following the massive success of the first campaign, we brought the True Rewarden back to continue her mission to get more Kiwis rewarded.