iProspect New Zealand appoints Ian Hooi as General Manager

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Leading performance and data agency, iProspect, has welcomed Ian Hooi to the role of General Manager of its New Zealand operation.

Following an extensive search, Ian Hooi, joins iProspect from Scorch iProspect in Australia where he is currently General Manager. 

Ian was one of three brothers who sold their independent performance agency, Scorch, to Dentsu Aegis Network in 2016 so he has great experience leading search and performance capability, along with deep knowledge and experience within the iProspect network.

Originally from New Zealand, this will be a return home for Ian and his family after approximately ten years out of the country.

Speaking of the appointment, Robert Harvey, CEO of Dentsu Aegis Network New Zealand said, “I am really excited to have Ian join us to lead iProspect New Zealand. Not only does he have real depth of specialist performance digital expertise, but he hits the ground running with a great understanding of the iProspect business.”

“We conducted an extensive search to fill this role and I’m thrilled that we are not only bringing a talented kiwi home, but it’s also a great example of our group’s liquid approach to talent. I know Ian will bring huge value to our clients and his entrepreneurial spirit will be a fantastic addition to the team.”

Ian said: “As co-founder of Scorch iProspect Australia, I am really humbled to be able continue my journey with Dentsu and in particular the iProspect brand in New Zealand. With opportunities on the horizon to grow and expand the iProspect, this will be an exciting time to join a thriving Dentsu Aegis team working with Rob.


“I look forward to providing vision and leadership for our team, building strong capabilities and partnerships for iProspect New Zealand, and driving fantastic outcomes for our clients and partners. This will be an exciting time to be home.”

Ian’s starts at iProspect tomorrow, Tuesday 31st July.