Little Giant appointed as Digital Partner for TVNZ’s new online content platform Re: News
Little Giant, Linked by Isobar will be the digital partner for the launch of TVNZ’s youth-focused online content platform Re: News after winning a competitive pitch.
Little Giant will support the launch and ongoing promotion of the mobile first Re: News platform. A first-of-its-kind project for TVNZ due to launch in March 2019, Re: News is an online news brand targeted at a millennial audience.
In awarding the Re: News launch project to Little Giant, TVNZ praised the agency’s strategic, technical and creative approach.
“We have great ambitions for the launch of Re: News and in delivering something brand new to the market, we required a digital agency aligned to our vision,” said Hamish Russell, Engagement Producer at TVNZ’s Re: News.
“Throughout the pitch process, Little Giant demonstrated that they could deliver a digital platform that would represent what Re: News will stand for as a brand and publisher, and we believe they are the right partner to support our move into the future of online content and cultural commentary.”
Ian Howard, Managing Director at Little Giant said, “As a former TVNZer myself, I couldn’t be more excited about partnering up with TVNZ team again. Re: News is an exciting initiative, something that is set to really shake up the youth news market in New Zealand. We look forward to going on this journey with them as they evolve, grow and navigate the ever changing digital landscape, and ensure they have world-class digital platforms that exceed the high expectations of their audience.”
About Little Giant, Linked by Isobar
Little Giant, Linked by Isobar, is an award-winning digital agency that transforms companies by creating best-in-class experiences that their customers love. They do this by combining strong strategic and creative thinking with expert data analysis and a deep understanding of current and emerging technologies.
Established in 2011 and now with 45 employees, Little Giant was acquired by the Dentsu Aegis Network in late August 2017 and became Little Giant, Linked by Isobar. Little Giant was named one of New Zealand’s fastest growing companies in 2015 (Deloitte Fast 50), one of Asia-Pacific’s fastest growing technology companies in 2015, 2016 and 2017 (Deloitte Asia Pacific Tech Fast 500) and was awarded Campaign Asia Pacific’s New Zealand Digital Agency of The Year in 2017.
Little Giant works with leading local and international brands such as Marketo, Visa, Les Mills International, Air New Zealand, ASB, Spark and Rocket Lab.
About TVNZ’s Re: News
Launching in March 2019, Re: News is TVNZ’s youth focused online news brand. Re: News will talk to and with young Kiwis who are aware and interested in news topics that matter to them. Re: News will be the unbiased, unapologetic, honest, diverse, inclusive platform for New Zealand culture, news, events, and opinions. It will become New Zealand's biggest publisher of authentic youth-focused journalism and the incubator for the next generation of NZ journalists giving students a chance to create, curate, share and report on what matters to them and the people in their community.
For further information contact:
Strategic Communications Lead
T: +61 455 517 807
E: rebecca.mitchell @dentsuaegis.com