MKTG were engaged to support the second year of the Bunnings Sponsorship of Touch New Zealand.
It was necessary to give participants and supporters a clear understanding of the Bunnings partnership and association with Touch NZ, by creating brand activations at key tournaments that delivered a meaningful and memorable experience for all attendees.
We wanted to position Bunnings as a key sponsor that understood the needs of participants and supporters at the Touch NZ tournaments.
We developed three key areas to activate at each of the four tournaments: an entertainment zone, the hydration station and a cool down zone. We tailored the activations on-site to the specific needs of each tournament. This mix of activity, along with an impressive Bunnings brand presence ensured we delivered to challenges from previous tournaments.
Key offerings for participants on-site were ice baths, a misting tent, lawn games, face painting, drink bottle refill stations and Bunnings merchandise giveaways.
Engagements on-site were tracked, with over 6,500 people visiting the ‘Bunnings Zone’ across the tournaments. With a KPI of 2,500 engagements set, MKTG were able to exceed this by 163%. Feedback from the Tournament Director speaks for itself: “Just a very quick email to thank you for your tireless work in the weekend which was nothing short of outstanding. Never have we had such a mass of interaction with the players and especially the spectators…. Thank you so much – it was an amazing event.”
CXM | Investment Services Group (ISG)
With each of ISG’s brands bringing their own systems and processes, group-wide visibility of information did not exist. Davanti built a platform enabling total client centricity, business-wide i...
Creative | Bunnings and Touch NZ
Dentsu creative were engaged to support the second year of the Bunnings Sponsorship of Touch New Zealand.
Creative | Rangitikei Free Range
Creative | Meridian, Turbine
To launch Turbine, Dentsu Creative developed a PR strategy that built awareness of Turbine’s story as a love letter to windy Wellington and turned Garage Project’s two taprooms in Auckland and W...
Creative | A Moment Against Silence
We leveraged the All Blacks to reframe a moments silence to a moment against silence to get the nation talking about the national tragedy, which is the devestating suicide statistics amongst Kiw...
Creative | Designing a contactless service for Subaru.
Designing a contactless service for Subaru.
Creative | Calocurb
If there were a medal for being the most obese and overweight country in the OECD, New Zealand would get a bronze.
We were engaged from day one, as Calocurb’s brand, marketing and technolog...
Creative | Tower Insurance
Tower were seen as just another insurance company: traditional, painful and host to archaic claim systems. So Tower set out to make things simple. They simplified their process, customer intera...
Creative | Meridian
For over a decade, Meridian has been committed to providing renewable energy to Kiwis. However, with all energy brands vying to demonstrate their commitment to the environment our key point of ...
Media | Accor, Bidding Strategy Alignment
Helping a global brand adopt in a local market, and to compete against changing digital booking behaviour.
iProspect: Mercy Radiology
Being first in market to launch booking capability for medical imagery and screening. Helping Aucklanders find the right medical screens and scans, aiding them to speed up tedious booking proces...
Davanti: Auckland Council
Auckland Council services over one million people in the greater Auckland region through three primary customer channels – digital, person-to-person, and face-to-face interactions.
Davanti: Ministry of Education
On behalf of the Ministry of Education, the Education Infrastructure Service (EIS) invests around $500m per annum in planning and delivering infrastructure services and facilities to New Zealand...
Davanti: Leading Edge
Leading Edge Communications is a fast paced Sales Channel Management company offering telecommunications sales and support services to some of NZ’s leading enterprise and SME organisations – kee...
Media | Les Mills on Demand
Locally driven technology product, pushed globally increasing expansion and driving growth
Media | Air New Zealand, A Fantastical Journey
The safety video is usually the least-interesting part of a flight. Air NZ needed theirs to be engaging pieces of content on and off the plane.
Creative | ASB, True Rewarden
Turning a rewards scheme into a Kiwi icon for ASB. Following the massive success of the first campaign, we brought the True Rewarden back to continue her mission to get more Kiwis rewarded.
Media | Holden, Putting women in the drivers seat
Car buying, and especially when it comes to traditional, large engine cars such as Holden's, has long been seen as the domain of men. We set out to change that stereotype and deliver fantastic s...
Media | Fletcher Building, Intercepting Tradies
Dentsu Media turned a brand that was originally created as a pilot into a permanent reality and helped change the building supplies landscape in NZ forever.
MKTG: Auckland Homeless Count
MKTG facilitated the first Auckland-wide Homeless Count. On one night in September 2018 the count covered nearly 5,000 square kilometres of Auckland, required 8 sub-regional hubs and more than 1...