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Tournaments
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Participants
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Engagements
Challenge
MKTG were engaged to support the second year of the Bunnings Sponsorship of Touch New Zealand.
It was necessary to give participants and supporters a clear understanding of the Bunnings partnership and association with Touch NZ, by creating brand activations at key tournaments that delivered a meaningful and memorable experience for all attendees.
Solution
We wanted to position Bunnings as a key sponsor that understood the needs of participants and supporters at the Touch NZ tournaments.
We developed three key areas to activate at each of the four tournaments: an entertainment zone, the hydration station and a cool down zone. We tailored the activations on-site to the specific needs of each tournament. This mix of activity, along with an impressive Bunnings brand presence ensured we delivered to challenges from previous tournaments.
Key offerings for participants on-site were ice baths, a misting tent, lawn games, face painting, drink bottle refill stations and Bunnings merchandise giveaways.
Result
Engagements on-site were tracked, with over 6,500 people visiting the ‘Bunnings Zone’ across the tournaments. With a KPI of 2,500 engagements set, MKTG were able to exceed this by 163%. Feedback from the Tournament Director speaks for itself: “Just a very quick email to thank you for your tireless work in the weekend which was nothing short of outstanding. Never have we had such a mass of interaction with the players and especially the spectators…. Thank you so much – it was an amazing event.”
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