increase on target on technically led campaign
Business Goal: Achieve 10 million views across 10 global markets– +38% YOY
Our strategy for success was to control every minute of the first 72 To deliver this brief we designed and built an entirely new piece of technology that monitored real-time view performance across 10 global time zones. We called it Flight Deck.
The interface visualised live performance data and enabled a single source of truth for real-time global safety video performance, enabling us to make informed optimisation decisions instantly.
We developed the blueprint, but no third-party vendor in NZ had this capability yet, we became the tech developers and engineers. We circumvented publishers usual reporting practices; 24-hour data feed updates and three-day reporting windows.
Without it we would have been flying blind.
To do this and answer other pain points and challenges we designed and built a live reporting tool for Air NZ with functionality that monitored real-time view performance across 10 global time zones. We called it Flight Deck.
The interface visualised live performance data and was developed for both desktop use and as a mobile app.
It enabled a single source of truth for real-time global safety video performance, enabling us to make informed optimisation decisions instantly during our crucial 72-hour window.
We had been given a goal of generating 10 million views, we delivered 14M (+40%).
Fantastical Safety became the #1 video on NZ YouTube during the first five days of launch.
TVNZ+ It's free, but it could cost you"
TVNZ, New Zealand's largest TV network, needed to rebrand its reimagined streaming brand, moving the platform from a 'catch up' on-demand service to a streaming destination.
Countdown CEM "Certainty Engine Marketing"
Consumer behaviours have changed since 2020, especially when shopping online, so we created a bid strategy based on "certainty".
Kathmandu "The Power of 3"
Utilising customer data, we transformed Kathmandu's Winter Sale media approach, optimising for real time consumer, weather, and conversion data to exponentially grow sales.
A New Zealand First for PlaceMakers and Google
Finding a first to market digital solution to help PlaceMakers maintain a high performing e-commerce channel.
Social | Shortland Street 30th Anniversary Social Activation
For Shortland Street’s 30th Anniversary TVNZ looked to pull out all the stops to help bring some excitement to this landmark occasion in NZ broadcast television.
Dentsu Creative | Social
Lockdowns suck, and with so much of our isolation entertainment coming from our televisions, TVNZ saw an opportunity.
ASB "Borrow the All Blacks"
During the COVID-19 pandemic, ASB were challenged to step up to plate for small businesses. So we thought, what if we fronted up with one of the most tightly regulated sponsorship properties in ...
Creative | Bunnings and Touch NZ
Dentsu creative were engaged to support the second year of the Bunnings Sponsorship of Touch New Zealand.
Creative | Rangitikei Free Range
Creative | Meridian, Turbine Pale Ale Launch
To launch Turbine, Dentsu Creative developed a PR strategy that built awareness of Turbine’s story as a love letter to windy Wellington and turned Garage Project’s two taprooms in Auckland and W...
Movember "A Moment Against Silence"
We leveraged the All Blacks to reframe a moments silence to a moment against silence to get the nation talking about the national tragedy, which is the devestating suicide statistics amongst Kiw...
Creative | Designing a contactless service for Subaru.
Designing a contactless service for Subaru.
Creative | Calocurb
If there were a medal for being the most obese and overweight country in the OECD, New Zealand would get a bronze.
We were engaged from day one, as Calocurb’s brand, marketing and technolog...
Creative | Tower Insurance
Tower were seen as just another insurance company: traditional, painful and host to archaic claim systems. So Tower set out to make things simple. They simplified their process, customer intera...
Creative | Meridian
For over a decade, Meridian has been committed to providing renewable energy to Kiwis. However, with all energy brands vying to demonstrate their commitment to the environment our key point of ...
Media | Accor, Bidding Strategy Alignment
Helping a global brand adopt in a local market, and to compete against changing digital booking behaviour.
iProspect: Mercy Radiology
Being first in market to launch booking capability for medical imagery and screening. Helping Aucklanders find the right medical screens and scans, aiding them to speed up tedious booking proces...
Davanti: Auckland Council
Auckland Council services over one million people in the greater Auckland region through three primary customer channels – digital, person-to-person, and face-to-face interactions.
Davanti: Ministry of Education
On behalf of the Ministry of Education, the Education Infrastructure Service (EIS) invests around $500m per annum in planning and delivering infrastructure services and facilities to New Zealand...
Davanti: Leading Edge
Leading Edge Communications is a fast paced Sales Channel Management company offering telecommunications sales and support services to some of NZ’s leading enterprise and SME organisations – kee...