increase on target on technically led campaign
Business Goal: Achieve 10 million views across 10 global markets– +38% YOY
Our strategy for success was to control every minute of the first 72 To deliver this brief we designed and built an entirely new piece of technology that monitored real-time view performance across 10 global time zones. We called it Flight Deck.
The interface visualised live performance data and enabled a single source of truth for real-time global safety video performance, enabling us to make informed optimisation decisions instantly.
We developed the blueprint, but no third-party vendor in NZ had this capability yet, we became the tech developers and engineers. We circumvented publishers usual reporting practices; 24-hour data feed updates and three-day reporting windows.
Without it we would have been flying blind.
To do this and answer other pain points and challenges we designed and built a live reporting tool for Air NZ with functionality that monitored real-time view performance across 10 global time zones. We called it Flight Deck.
The interface visualised live performance data and was developed for both desktop use and as a mobile app.
It enabled a single source of truth for real-time global safety video performance, enabling us to make informed optimisation decisions instantly during our crucial 72-hour window.
We had been given a goal of generating 10 million views, we delivered 14M (+40%).
Fantastical Safety became the #1 video on NZ YouTube during the first five days of launch.
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