Being first in market to launch booking capability for medical imagery and screening. Helping Aucklanders find the right medical screens and scans, aiding them to speed up tedious booking processes.
0
bookings within 6 weeks
0
sustained increase in traffic from before and after launch
0
increase in engagement of users on the site
Challenge
Traditionally, booking services for medical screens and scans are booked in via snail mail, telephone, and only through GP referral. Mercy Radiology wanted to be the first organisation which allowed consumers to find clinics and book using the website and mobile devices.
With data suggesting digitisation would be a good approach, Mercy radiology wanted to launch and test consumer behaviour. Ultimately, wanting to drive consumer behaviour to use the booking form.
Solution
We provided a Channel and Engagement Launch and Test, which forecasted success against assumptions on existing business, website, and non-existing media performance.
To help the launch of the product, the team underwent research to investigate where consumers engaged with the Mercy Radiology website, where did drop off occur, and the best strategic placement of the booking engine. To start the initial launch we modeled all modalities (scans and procedures) and identified a core set to begin with.
Through our analysis, we identified core content pieces which would drive maximum probability of booking conversion. Also we were able to recommend form changes and key consumer behaviour that the engine needed to account for. The technical component was to implement a sophisticated tracking solution to measure each view, click, etc, through the booking portal.
This information advised messaging and bidding strategy prior and during media launch.
Result
In a short time, we were able to start users on thier journey to complete complex booking sessions, helping Aucklanders speed up needed assitance on thier medical journeys. Alleviating adminsitrative and operational time from Mercy Radiology to manage bookings manually.
We were able to implement a complex measurement plan, allowing us to help inform better user experience for the website, and also ways to implement media. Also driving limited budgets to its limits, increasing visibility for key modalities in Auckland.
A New Zealand First for PlaceMakers and Google
Finding a first to market digital solution to help PlaceMakers maintain a high performing e-commerce channel.
Social | Shortland Street 30th Anniversary Social Activation
For Shortland Street’s 30th Anniversary TVNZ looked to pull out all the stops to help bring some excitement to this landmark occasion in NZ broadcast television.
TVNZ #IsoCareKits
Lockdowns suck, and with so much of our isolation entertainment coming from our televisions, TVNZ saw an opportunity.
Creative | ASB "Borrow the All Blacks"
During the COVID-19 pandemic, ASB were challenged to step up to plate for small businesses. So we thought, what if we fronted up with one of the most tightly regulated sponsorship properties in ...
Creative | Bunnings and Touch NZ
Dentsu creative were engaged to support the second year of the Bunnings Sponsorship of Touch New Zealand.
Creative | Rangitikei Free Range
Creative | Meridian, Turbine Pale Ale Launch
To launch Turbine, Dentsu Creative developed a PR strategy that built awareness of Turbine’s story as a love letter to windy Wellington and turned Garage Project’s two taprooms in Auckland and W...
Movember "A Moment Against Silence"
We leveraged the All Blacks to reframe a moments silence to a moment against silence to get the nation talking about the national tragedy, which is the devestating suicide statistics amongst Kiw...
Creative | Designing a contactless service for Subaru.
Designing a contactless service for Subaru.
Creative | Calocurb
If there were a medal for being the most obese and overweight country in the OECD, New Zealand would get a bronze.
We were engaged from day one, as Calocurb’s brand, marketing and technolog...
Creative | Tower Insurance
Tower were seen as just another insurance company: traditional, painful and host to archaic claim systems. So Tower set out to make things simple. They simplified their process, customer intera...
Creative | Meridian
For over a decade, Meridian has been committed to providing renewable energy to Kiwis. However, with all energy brands vying to demonstrate their commitment to the environment our key point of ...
Media | Accor, Bidding Strategy Alignment
Helping a global brand adopt in a local market, and to compete against changing digital booking behaviour.
iProspect: Mercy Radiology
Being first in market to launch booking capability for medical imagery and screening. Helping Aucklanders find the right medical screens and scans, aiding them to speed up tedious booking proces...
Davanti: Auckland Council
Auckland Council services over one million people in the greater Auckland region through three primary customer channels – digital, person-to-person, and face-to-face interactions.
Davanti: Ministry of Education
On behalf of the Ministry of Education, the Education Infrastructure Service (EIS) invests around $500m per annum in planning and delivering infrastructure services and facilities to New Zealand...
Davanti: Leading Edge
Leading Edge Communications is a fast paced Sales Channel Management company offering telecommunications sales and support services to some of NZ’s leading enterprise and SME organisations – kee...
Media | Les Mills on Demand
Locally driven technology product, pushed globally increasing expansion and driving growth
Media | Air New Zealand, A Fantastical Journey
The safety video is usually the least-interesting part of a flight. Air NZ needed theirs to be engaging pieces of content on and off the plane.
Creative | ASB, True Rewarden
Turning a rewards scheme into a Kiwi icon for ASB. Following the massive success of the first campaign, we brought the True Rewarden back to continue her mission to get more Kiwis rewarded.