of visitors linked to new customers, continuous month on month growth of website visitors
average monthly sales increase from launch to campaign end
The challenge was to launch a building supplies concept owned by Fletcher Building called Snappy. Snappy is an online store with the purpose of delivering trade quality hardware at trade prices, to tradies, in under 2 hours, designed as the David to the legacy Goliaths of the building supplies market (such as Bunnings and Mitre 10).
Our strategic approach was centered around intercepting tradesmen - we used mobile data to do this.
We worked with Big Mobile to extract mobile data that identified people shopping at hardware and DIY stores (e.g. ITM, Placemakers, Bunnings, and Mitre 10).
We then added qualifiers to the data to improve targeting by delineating between tradie and DIYer: 10 or more visits to a building supplier within a month to qualify as a tradie. We then used this data to inform media placement.
For example site selected bus shelter posters in areas tradies were frequenting defined by geo location data, and digital prospecting and radio activity targeting tradies prior to the most common top up shopping time periods identified within the data
Continuous month on month growth of website visitors and sales, with over 70% of visitors linked to new customers.
ROI of $1.2:1
Davanti: Investment Services Group (ISG)
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MKTG: Bunnings, Touch NZ
MKTG were engaged to support the second year of the Bunnings Sponsorship of Touch New Zealand.
MKTG: Rangitikei Free Range
MKTG: Meridian, Turbine
To launch Turbine, MKTG developed a PR strategy that built awareness of Turbine’s story as a love letter to windy Wellington and turned Garage Project’s two taprooms in Auckland and Wellington i...
Davanti: Waste Management
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BC&FD + MKTG: A Moment Against Silence
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BC&F Dentsu: Designing a contactless service for Subaru.
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If there were a medal for being the most obese and overweight country in the OECD, New Zealand would get a bronze.
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BC&F Dentsu: Tower
Tower were seen as just another insurance company: traditional, painful and host to archaic claim systems. So Tower set out to make things simple. They simplified their process, customer intera...
BC&F Dentsu: Meridian
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iProspect: Accor, Bidding Strategy Alignment
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iProspect: Mercy Radiology
Being first in market to launch booking capability for medical imagery and screening. Helping Aucklanders find the right medical screens and scans, aiding them to speed up tedious booking proces...
Davanti: Auckland Council
Auckland Council services over one million people in the greater Auckland region through three primary customer channels – digital, person-to-person, and face-to-face interactions.
Davanti: Ministry of Education
On behalf of the Ministry of Education, the Education Infrastructure Service (EIS) invests around $500m per annum in planning and delivering infrastructure services and facilities to New Zealand...
Davanti: Leading Edge
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iProspect: Les Mills on Demand
Locally driven technology product, pushed globally increasing expansion and driving growth
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AMNET: Air NZ Queensland
Use of dynamic remarketing and granular targeting to drive engagement
Carat: Air New Zealand, A Fantastical Journey
The safety video is usually the least-interesting part of a flight. Air NZ needed theirs to be engaging pieces of content on and off the plane.
WiTH Collective: ASB, True Rewarden
Turning a rewards scheme into a Kiwi icon for ASB.
Following the massive success of the first campaign, we brought the True Rewarden back to continue her mission to get more Kiwis rewarded.