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The All Blacks find their zen to help first home buyers. We used ASB’s partnership with the All Blacks – no strangers to stress and performing under pressure – to help the first home buyers of New Zealand feel cool, calm and confident at every stage of their home buying journey.


The entire process of getting into your first home is full of stress and confusion.


We used the All Blacks to show Kiwis that it’s possible to stay calm and collected throughout the home buying process – with the help and expertise of ASB of course.


Each video highlighted a specific ASB service, directly addressing common customer pain points and promoting confidence in first home buyers.