RSVP Attendance – On launch night, guests were invited to each taproom to explore the power of Turbine, building a series of brand experiences including the chance to take a ‘windy selfie’.


Earned Media Coverage - With key media at each event, we engaged important media stakeholders and built awareness of Meridians sustainability focus. 


Video Views through social – content created from the Galehouse events was seeded across social channels reaching our target audience with 76k views.


We needed to tell Meridian’s 100% renewable energy story, but how were we going to get our audience to care about wind power? How do you make renewable energy relatable?


We partnered with Wellington brewery Garage Project to create Turbine, the first beer made using certified renewable energy, to harness the power of Wellington’s wind.

To launch Turbine, MKTG developed a PR strategy that built awareness of Turbine’s story as a love letter to windy Wellington and turned Garage Project’s two taprooms in Auckland and Wellington into blustery ‘Galehouses’ for an activation experience to delight media and influencers.