As companies start to imagine the possibilities and restrictions posed by a post-lockdown world, it’s vital that they position themselves strategically for this next chapter of the COVID story. 

It’s highly likely that even post-lockdown, social distancing will be necessary until a vaccine is found and more importantly, widely available. AT BC&F Dentsu, we’ve been busy examining how this ongoing change in social interaction will affect the way some of our key clients do business. 

 We have been working very closely with the Executive team at Subaru of New Zealand, to prepare for a post Lockdown world where those who may want to upgrade, buy or service a new car will undoubtedly remain wary of health risks and the need for physical distancing.  

By rethinking key moments in a distinctive Subaru brand experience, the team is exploring ways to design and deliver an effective digitally-assisted, remote shopping, purchase and servicing experience for Subaru New Zealand. This reimagined brand experience will need to inspire both sales teams across the 16-dealer networks, as well as customers.  

The driving force behind this initiative is our shared ambition to innovate now in order to capture market share as the crisis recedes, and to ensure that Subaru starts 2021 with real momentum. 

BC&F Dentsu

Founded in 2008, BC&F has grown to become one of New Zealand's leading full-service agencies, providing a range of advertising communications services that include the development of advertising strategies, creative production and media buying, as well as digital and social media marketing. In the Effie Effectiveness Index, BC&F came in at No. 1 in the Most Effective Independent Agencies April 2015 rankings for the Asia-Pacific region and at No. 5 globally.

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