

0
earned media reach
0
articles globally
0
patients joined the programme for the first month alone
Challenge
Science and research takes time. And ever since the ALS Ice Bucket Challenge raised over $115m, ALS patients have been eager for breakthroughs to improve their quality of life now.
Within a couple of years of diagnosis, most ALS patients end up paralysed in a wheelchair and forced to communicate via text-to-speech devices, typically through a default ‘computer’ voice.
Solution
In partnership with AI and voice specialists, BWM Dentsu created Project Revoice, a program to digitally clone ALS patients’ voices so they can keep communicating as themselves even after they can no longer physically speak.
To launch this life-changing program BWM Dentsu recreated the voice of Ice Bucket Challenge co-founder Pat Quinn and captured the moment when he spoke again for the first time in over a year.
Result
Over 900 million earned media reach.
Week one: Over one million organic video views.
By week two: Over 41 million people joined the conversation online.
Over 680 articles globally.
Over 500 patients joined the program in the first month alone.
Pat Quinn ALS Project Revoice Quote
“This will change how people live with ALS forever."Pat Quinn, co-founder of the ALS Ice Bucket Challenge
BWM Dentsu: Project Revoice
Activating silent voices with a program to digitally clone ALS patients’ voices so they can keep communicating as themselves even after they can no longer physically speak.
Isobar: Aeronaut
Driving engagement with William Patrick Corgan's new single through a blend of creativity and technology to create a world-first VR experience.
Isobar, Propeller: Škoda
Isobar, Dentsu Aegis Network Polska, Propeller Film: Škoda: NOWA BOVSKA FABIA Live
dentsu X, Isobar, Carat: adidas
NMD VR Tokyo Tour
Grupa dentsu Polska
Isobar: Enterprise
Isobar helped Enterprise, a multi-billion dollar business, achieve double digit growth in sales through its web channels and used digital to accelerate expansion into 25+ countries.
Carat: Arla
Activating positive sales and trust in Arla's product by using media channels to emotional and engage the audience.
dentsu X, Carat, Isobar: MasterCard Backpacks rock
MasterCard Backpacks rock
Carat, iProspect: Philips
Carat, iProspect: Philips: Jaki kolor ma powietrze w Twoim domu?
Homo innovaticus – jak okiełznać nowe technologie?
mcgarrybowen: Natura
Renewing loyalty with Natura's beauty consultants by licensing a character in Globo TV's main soap opera. For the first time in Brazil's history, a character has overcome the limits of TV and ha...
DENTSU SESSION
Wszystko, czego chciałbyś się dowiedzieć o e-sporcie, ale bałeś się zapytać!
Grip: Testicular Cancer Canada
Grip invited Canadians to share their most hilarious, most mortifying stories to show that compared to lots of other stuff we all go through, talking to your doctor about your testicles is hardl...
Isobar: Nett
Engaging a young audience by breaking the taboo of talking about first periods.
"WATCH OUT" - DENTSU SESSION
Jak przykuć uwagę współczesnego konsumenta?
Cyfrowa transformacja a treści video