social media engagements
Canadians seeking out key educational information
Even though testicular cancer is the most common form of the cancer in young men, it receives little attention compared to other health issues, which are backed by years of sustained big-budget, cause-marketing efforts.
Every year, young men die unnecessarily because they don't do regular self-exams or speak to their doctor when they experience symptoms. The tragedy of the disease is that most deaths from it are very preventable.
Testicular Cancer Canada recognized that they needed to find a way to connect with guys all across Canada, with a national campaign that would address the underlying reasons young men weren't taking the simple steps to save themselves from testicular cancer.
Not only was embarrassment the key barrier we were fighting, it was also a theme that allowed us to build a campaign that was relatable, intriguing, and ripe for humour.
Grip invited Canadians to share their most hilarious, most mortifying stories to show that compared to lots of other stuff we all go through, talking to your doctor about your testicles is hardly embarrassing.
The program kicked off across Canada in April, to coincide with Testicular Cancer Awareness Month. Grip began with OOH featuring outrageously embarrassing moments paired with the #ItTakesBalls URL. These teaser boards piqued public interest and were followed by social videos and TV that told the full campaign story and closed the loop.
The campaign drove more than 150 million impressions, over 750,000 engagements on social media, and earned media in both Canada and the U.S. Importantly, it also resulted in over 9,200 Canadians seeking out key educational information about the disease on the TCC website and campaign microsite.
Men and women of all ages engaged with the campaign, but it was particularly effective in reaching the key target: young men. They made up 47% of the visitors to the site, were 34% more likely to engage with social content posted to the microsite, and were 108% more likely to view educational content.
All of these results were made possible through the volunteered time and resources of multiple DAN agencies, and achieved with a combined spend between GRIP and TCC of under $20,000.
BWM Dentsu: Project Revoice
Activating silent voices with a program to digitally clone ALS patients’ voices so they can keep communicating as themselves even after they can no longer physically speak.
Driving engagement with William Patrick Corgan's new single through a blend of creativity and technology to create a world-first VR experience.
Isobar, Propeller: Škoda
Isobar, Dentsu Aegis Network Polska, Propeller Film: Škoda: NOWA BOVSKA FABIA Live
dentsu X, Isobar, Carat: adidas
NMD VR Tokyo Tour
Grupa dentsu Polska
Isobar helped Enterprise, a multi-billion dollar business, achieve double digit growth in sales through its web channels and used digital to accelerate expansion into 25+ countries.
Activating positive sales and trust in Arla's product by using media channels to emotional and engage the audience.
dentsu X, Carat, Isobar: MasterCard Backpacks rock
MasterCard Backpacks rock
Isobar: 2forU Stories dla McDonald’s
2forU Stories dla McDonald’s
Carat, iProspect: Philips
Carat, iProspect: Philips: Jaki kolor ma powietrze w Twoim domu?
Homo innovaticus – jak okiełznać nowe technologie?
Renewing loyalty with Natura's beauty consultants by licensing a character in Globo TV's main soap opera. For the first time in Brazil's history, a character has overcome the limits of TV and ha...
Wszystko, czego chciałbyś się dowiedzieć o e-sporcie, ale bałeś się zapytać!
Grip: Testicular Cancer Canada
Grip invited Canadians to share their most hilarious, most mortifying stories to show that compared to lots of other stuff we all go through, talking to your doctor about your testicles is hardl...
Engaging a young audience by breaking the taboo of talking about first periods.
"WATCH OUT" - DENTSU SESSION
Jak przykuć uwagę współczesnego konsumenta?
Cyfrowa transformacja a treści video
Subskrybuj nasze newsy, aby być na bieżąco z tym co dzieje się w Dentsu Aegis Network Polska
Your details were submitted successfully.
There was a problem!
It seems there was an error submitting your details. Please try again later.