The challenge was to take a 13 year old digital platform, outdated reservation systems and no mobile apps and deliver Enterprise digital and brand transformation.
Isobar's challenge was to design a digital service that would remove unnecessary friction while retaining the warmth, trust and personal service our target audience value.
Enterprise needed a seamless car rental experience that worked across all channels, offline and online. And as a worldwide company, Enterprise’s online customer experience needed to reflect the global brand as well as centralise its technology base.
Through mapping the path to purchase in detail across multiple markets, Isobar arrived at a powerful insight: Consumers are not simply renting a car, they are planning a journey.
In creating a “digital handshake”, Isobar wanted to develop a digital ecosystem that reimagines Enterprise’s core service proposition for the 21st Century, based on a rigorous understanding of the power of fostering the connection between customer and customer service, offline and online.
Isobar created a cross-platform, scalable, interactive showcase and seamless customer experience that can handle millions of users and billions of dollars across the world.
20+% growth YoY
iOS Top 10 app
BWM Dentsu: Project Revoice
Activating silent voices with a program to digitally clone ALS patients’ voices so they can keep communicating as themselves even after they can no longer physically speak.
Driving engagement with William Patrick Corgan's new single through a blend of creativity and technology to create a world-first VR experience.
Isobar, Propeller: Škoda
Isobar, Dentsu Aegis Network Polska, Propeller Film: Škoda: NOWA BOVSKA FABIA Live
dentsu X, Isobar, Carat: adidas
NMD VR Tokyo Tour
Grupa dentsu Polska
Isobar helped Enterprise, a multi-billion dollar business, achieve double digit growth in sales through its web channels and used digital to accelerate expansion into 25+ countries.
Activating positive sales and trust in Arla's product by using media channels to emotional and engage the audience.
dentsu X, Carat, Isobar: MasterCard Backpacks rock
MasterCard Backpacks rock
Isobar: 2forU Stories dla McDonald’s
2forU Stories dla McDonald’s
Carat, iProspect: Philips
Carat, iProspect: Philips: Jaki kolor ma powietrze w Twoim domu?
Homo innovaticus – jak okiełznać nowe technologie?
Renewing loyalty with Natura's beauty consultants by licensing a character in Globo TV's main soap opera. For the first time in Brazil's history, a character has overcome the limits of TV and ha...
Wszystko, czego chciałbyś się dowiedzieć o e-sporcie, ale bałeś się zapytać!
Grip: Testicular Cancer Canada
Grip invited Canadians to share their most hilarious, most mortifying stories to show that compared to lots of other stuff we all go through, talking to your doctor about your testicles is hardl...
Engaging a young audience by breaking the taboo of talking about first periods.
"WATCH OUT" - DENTSU SESSION
Jak przykuć uwagę współczesnego konsumenta?
Cyfrowa transformacja a treści video