reached through DOOH
recognised Arla as the brand behind the campaign
of target audience reached through social media
social media engagement rate
Arla wanted to strengthen their position as a local brand that truly cares about their cows.
However, it’s not enough to just say that Arla is the “farmer’s own” dairy, consisting of farmers all over Sweden. Arla needed to show some proof. So how could they prove local relevance whilst increasing reach at the same time? The answer: a media strategy reflecting Arla’s local presence with kosläppet as the catalyst.
Kosläppet is an annual event in the springtime when the farmers release their cows to pasture. It is highly anticipated and an opportunity for the consumers to really experience - and even taste - what the “farmer’s own” dairy is all about.
In order to give even more people the opportunity to take part in a kosläpp, Carat used innovative media solutions in combination with broad reach media to create a comprehensive media campaign.
120 adverts in local dailies invited local residents in each town to the kosläpp nearest to them. A Facebook event invited a broad audience to take part in the first ever Facebook Live-broadcasted kosläpp. And through digital out of home Carat also took kosläppet all the way to the city centre on screens both above and below ground.
To wrap it up, once all the cows had been released, Carat created a TVC showing all the joyfully jumping cows with Arla wishing all Swedes a happy summer.
68% of all 18-64 year olds observed the campaign.
74% agreed with the claim ‘Arlas cares about their cows’ wellbeing.’
82% of those reached recognised that Arla was the brand behind the message.
6000+ watched the Facebook Live-broadcasted kosläpp - the live stream post reached 1.4M people organically.
The campaign earned a 4% social media engagement rate.
And, of course, over 170,000 people visited the kosläpp.
Dentsu Bulgaria: Pride
We supported Pride month in Bulgaria in summer 2022 together with our friends to be a good ally for LGBTQ+ community.
Carat Romania: Mastercard Roadside Market
Mastercard launched Roadside Market in 2021, a campaign that promotes equal access to market for small vendors across Romania. Mastercard turned roadside sellers into small businesses by connect...
Apipet Lead Generation records
An underdog of the pet care industry, start-up Apipet was able to grow beyond objectives with smart strategy and sharp tactics in performance marketing. Ambitious goal was set at growing the rev...
Growth machine for Würth
Since 2018, we had been growing The Würth Group, world market leader in assembly and fastening materials, webshop to be a sales machine with focusing on the lower funnel and optimizing conversio...
The Code / dentsu Bulgaria
Our dentsu Team in Bulgaria executed The Code program as part of our social impact program. The initiative won “Greenest Educational campaign of the year” in Bulgaria at the B2B Media Awards 202...
Bonduelle influencer marketing
We worked with the 92 years old champion Elena Pagu to talk about healthy food & lifestyle. Campaign was for Bonduelle, crafted by Isobar Romania.
Dentsu Creative Bulgaria: Starobrno digital gallery
The beer brand Starobrno created a unique digital exhibition dedicated to urban creativity, portraying the brand’s new visual identity among works of famous local artists to bring much needed in...
Dentsu Creative Romania: H.ELL Cyber Cursed
We created a unique creative solution for a client with specific audience to cut through in cluttered media space.
dentsu x: No Name
No name is a line of grocery and household items sold by Loblaw Companies Limited, a Canadian company with stores available across the country. The brand provides an assortment of products high ...
Isobar created a location-based interactive audiobook to transform car rides into magical journeys
We built a fully realised, custom campaign management tool, Magpie, that uses bespoke AI, artificial intelligence, to analyse trending topics in real-time, and curate personalised trend recommen...
Wurth eCommerce strategy
B2B auto part provider Würth wanted to grow their webshop in Croatia. To be efficient, we crafted a strategy that kept B2C buyers out of the shop and grew sales in B2B target group.
Tourism campaign for Tele2 Croatia
iProspect Croatia designed a new strategy to sell more tourism packages. Surf & Call campaign broke the sales record of Croatian Tele2.
Dentsu Croatia: Wolt
Our strategy for the launch of Wolt in Croatia was chose as the best strategy in the annual Mixx awards.
BWM Dentsu: Project Revoice
Activating silent voices with a program to digitally clone ALS patients’ voices so they can keep communicating as themselves even after they can no longer physically speak.
dentsu X: Sberbank
dentsu X used outdoor ads and unique online banners to drive applications for small business loans and provide communities with the services and shops needed in their area.
Generating conversion for GhanaPostGPS through early engagement, awareness and measurable customer actions.
Driving engagement with William Patrick Corgan's new single through a blend of creativity and technology to create a world-first VR experience.
BC&F Dentsu: Heart Foundation
Everyone thinks they know what a heart attack looks like, but they’re almost always wrong. This campaign drew attention to the subtle warning signs and actually saved a life.