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Be Buyable

Overview

Capabilities

Start your path

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Be Buyable - sell where you advertise

Your audience already wants what you offer, our job is to remove every ounce of friction between intent and purchase. We braid first-party data, retail-media signals and storefront science into one real-time engine that spots buyers in the moment, surfaces the perfect offer and makes checkout feel effortless. When every channel, product feed and payment rail fires in sync, “maybe later” turns into “bought it” before the competition even loads.

Convert Effortlessly

From live-stream drops to one-tap wallets, we fuse data, media and storefront tech so shoppers can checkout the instant inspiration strikes.

Social Commerce

Social Commerce

Scrolling is today’s storefront: over a third of regional shoppers buy straight from their feeds. We sync your full catalogue with every major social platform, mapping each SKU to high-intent cultural moments and matching it via real-time bidding to the perfect creator or trend.

An automated hub generates all size, language and price variants in minutes, making flash sales feel native from Sydney to Surabaya. A privacy-safe identity graph tracks every swipe, doubling typical conversion, while thank-you credits and one-tap reorders turn impulse into loyalty. Closed-loop dashboards link each tap to SKU profit, proving which post really moved product.

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Retail Media

Retail Media

Retail media now drives the “last foot” of purchase. We fuse buy-side demand, loyalty data and on-site inventory so ads hit shoppers just before checkout. A behaviour-rich audience graph lifts efficiency and creative auto-rotates with stock and price. The same audiences extend to search, social and CTV, letting one brief command every shoppable moment. Unified dashboards merge spend, shelf space and sales, proving every dollar sold more product while swelling high-margin media revenue.

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Owned Channel Ops

Owned Channel Ops

Your direct-to-consumer site should beat every marketplace. A unified data layer feeds AI merchandising that shows each visitor the next-best item. Continuous testing sharpens speed, imagery and copy; real-time catalogue control keeps price and creative in sync across banners, PDPs and email. Headless, API-first tech adds wallets or BNPL in weeks. Expect faster pages, richer margins and a first-party data flywheel you alone control.

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Start on your path

To Data-led commerce

Being buyable starts with knowing your customer. By prioritising a robust first-party data strategy, brands can connect the dots across retail, media, and marketplace ecosystems. Unlock a unified view, activate smarter journeys, and turn insight into transactions that drive real business growth.


Customer Data Platforms

Get tailored CDP solutions for a comprehensive customer view. A 360° customer perspective is crucial for strategic success regardless of whether your focus is on digital or holistic data-driven marketing.

Data Partnerships

To power seamless customer experiences, we enable deep connectivity across walled ecosystems via privacy-safe data collaborations with partnered super-apps, publishers and more.

Cross-platform & Marketplace connectivity and analytics

Make deep insight into your customers’ behaviour within walled gardens a reality by connecting retail media platforms and marketplace ecosystems with your owned platforms.

Case Study

Merkle Singapore

Forging the future of insurance CX with Tealium CDP.

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Notwithstanding any actions or statements by the Dentsu Group globally or outside the U.S., it will continue to abide by all applicable laws and regulations in the U.S.

Any statements or actions that purport to relate to the Dentsu Group and are inconsistent with U.S. law or guidance should be interpreted as, and deemed, not applicable to the U.S.