Health-Attentive VS Stress

Their attention to healthy living is unparalleled. They are always more proactive in exercising, seeking healthier options, paying attention to the origin and source of food, and ensuring a balanced diet. They are also more willing to pay for green food and care about sustainable environmental development.

Affluent women, similar to affluent men, often encounter health issues stemming from a busy lifestyle. Besides irregular eating, they are especially prone to mental health concerns.

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dentsuHER is a set of customizable and scalable go-to-market propositions that enables brands in Hong Kong to address the hugely underserved but increasingly powerful affluent female audience. Fronted by a cross-practice senior female leadership team, dentsuHER aims to provide clients a breakthrough in customer segmentation, especially in traditionally male-focused verticals that are currently missing out on a high level of potential spending by this segment. This includes wealth management, investment, automobile, alcoholic beverages, property, and more.

dentsuHER's ambition is to unlock new growth avenues for our clients by going beyond traditional advertising and tapping into innovative solutions such as business transformation, product designs, and customer experience. dentsuHER's vision is through what we do, we can impact beyond communication but our industry, our culture and our society.

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