Cultural & Novelty-Seeker

They chase the thrill of new experiences, taking joy in the small, everyday moments and gravitating towards more distinctive and unique experiences.

Compared to the average woman and their male counterparts, they have a heightened interest in culture, arts, and fine dining.

Previous Insight - Image-Conscious Influencer

Next Insight - Trust Relevant Ads & Brands


dentsuHER is a set of customizable and scalable go-to-market propositions that enables brands in Hong Kong to address the hugely underserved but increasingly powerful affluent female audience. Fronted by a cross-practice senior female leadership team, dentsuHER aims to provide clients a breakthrough in customer segmentation, especially in traditionally male-focused verticals that are currently missing out on a high level of potential spending by this segment. This includes wealth management, investment, automobile, alcoholic beverages, property, and more.

dentsuHER's ambition is to unlock new growth avenues for our clients by going beyond traditional advertising and tapping into innovative solutions such as business transformation, product designs, and customer experience. dentsuHER's vision is through what we do, we can impact beyond communication but our industry, our culture and our society.

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