Contented Free Spirit

Her hashtags: #EffortlessLiving, #SocialButPrivate, #HealthAndDisciplined, #EfficiencyAndPersonalGrowth

With a solid financial foundation, this woman lives her life with a natural ease and spontaneity. She doesn't chase rigid goals or conform to strict standards in her social and leisure activities, and doesn't equate success or life's meaning with wealth.

She thrives in her private social network, always vibrant and engaged, eager to share and keep-up with the latest trends with her friends. Prioritizing health and self-discipline, she maintains her fitness with regular exercise, steering clear of the erratic eating patterns common among her affluent peers.

In managing her finances, she values efficiency and actively seeks to broader her understanding of financial strategies, always on the lookout for new opportunities for growth.

Previous Archetype - Visionary Leader


dentsuHER is a set of customizable and scalable go-to-market propositions that enables brands in Hong Kong to address the hugely underserved but increasingly powerful affluent female audience. Fronted by a cross-practice senior female leadership team, dentsuHER aims to provide clients a breakthrough in customer segmentation, especially in traditionally male-focused verticals that are currently missing out on a high level of potential spending by this segment. This includes wealth management, investment, automobile, alcoholic beverages, property, and more.

dentsuHER's ambition is to unlock new growth avenues for our clients by going beyond traditional advertising and tapping into innovative solutions such as business transformation, product designs, and customer experience. dentsuHER's vision is through what we do, we can impact beyond communication but our industry, our culture and our society.

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