Steering with Heart

In Hong Kong, the affluent female demographic, often in the prime of their lives between 35 and 64, seamlessly blend family life with their seasoned professional personas. These women are notably ambitious and competitive, with an intense yearning for recognition and a robust drive for career success. They are confident in their abilities, consistently striving for excellence, and exhibits a clear leadership presence.

What truly sets them apart from their male peers and other women is their capacity for affection.

They engage proactively in their interactions, willing to share, and provide emotional support, thus becoming a reliable source of strength for their social circle.

Next Insight - Community Leader, Family-First


dentsuHER is a set of customizable and scalable go-to-market propositions that enables brands in Hong Kong to address the hugely underserved but increasingly powerful affluent female audience. Fronted by a cross-practice senior female leadership team, dentsuHER aims to provide clients a breakthrough in customer segmentation, especially in traditionally male-focused verticals that are currently missing out on a high level of potential spending by this segment. This includes wealth management, investment, automobile, alcoholic beverages, property, and more.

dentsuHER's ambition is to unlock new growth avenues for our clients by going beyond traditional advertising and tapping into innovative solutions such as business transformation, product designs, and customer experience. dentsuHER's vision is through what we do, we can impact beyond communication but our industry, our culture and our society.

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