Interactive Engagement

Their content preferences lean towards interactivity, such as games and interactive billboards, more so than the average female demographic. Live broadcasts particularly appeal to them, offering opportunities for real-time viewing, discussion, and feedback.

Additionally, these women enjoy streaming series online and actively engage in social media discussions about their favorite shows, which can leave a positive impression of the sponsoring brands.

Previous Insight - Interactive Engagement


dentsuHER is a set of customizable and scalable go-to-market propositions that enables brands in Hong Kong to address the hugely underserved but increasingly powerful affluent female audience. Fronted by a cross-practice senior female leadership team, dentsuHER aims to provide clients a breakthrough in customer segmentation, especially in traditionally male-focused verticals that are currently missing out on a high level of potential spending by this segment. This includes wealth management, investment, automobile, alcoholic beverages, property, and more.

dentsuHER's ambition is to unlock new growth avenues for our clients by going beyond traditional advertising and tapping into innovative solutions such as business transformation, product designs, and customer experience. dentsuHER's vision is through what we do, we can impact beyond communication but our industry, our culture and our society.

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