Conservative & Knowledge

Although they are somewhat bolder than the average woman, their overall financial strategies tend to be more conservative and prudent compared to men at their level - they dislike too much debt and often feel less secure about financial stability.

In addition, they value their time highly and are keener to enhance their understanding of their financial choices, ensuring that they make smarter financial decisions.

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dentsuHER is a set of customizable and scalable go-to-market propositions that enables brands in Hong Kong to address the hugely underserved but increasingly powerful affluent female audience. Fronted by a cross-practice senior female leadership team, dentsuHER aims to provide clients a breakthrough in customer segmentation, especially in traditionally male-focused verticals that are currently missing out on a high level of potential spending by this segment. This includes wealth management, investment, automobile, alcoholic beverages, property, and more.

dentsuHER's ambition is to unlock new growth avenues for our clients by going beyond traditional advertising and tapping into innovative solutions such as business transformation, product designs, and customer experience. dentsuHER's vision is through what we do, we can impact beyond communication but our industry, our culture and our society.

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