Forging Ahead In New Tech Wave

While not necessarily surpassing their male counterparts, affluent women show significantly greater interest in technology than the average woman.

They are more open to new technology such as smart home, cryptocurrencies, metaverse and web3, more willing to experiment, and more convinced that technology can enhance their experiences.

Previous Insight - Conservative & Knowledge

Next Insight - Active Mobile & Social Users


dentsuHER is a set of customizable and scalable go-to-market propositions that enables brands in Hong Kong to address the hugely underserved but increasingly powerful affluent female audience. Fronted by a cross-practice senior female leadership team, dentsuHER aims to provide clients a breakthrough in customer segmentation, especially in traditionally male-focused verticals that are currently missing out on a high level of potential spending by this segment. This includes wealth management, investment, automobile, alcoholic beverages, property, and more.

dentsuHER's ambition is to unlock new growth avenues for our clients by going beyond traditional advertising and tapping into innovative solutions such as business transformation, product designs, and customer experience. dentsuHER's vision is through what we do, we can impact beyond communication but our industry, our culture and our society.

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