Active Mobile & Social Users

Their use of smartphones and social media surpasses that of their male peers and other women - they use them for fun, to keep up with what's new, to post interesting news, to share updates about their lives, to keep an eye on their data, to handle payments.

For these women, their phones and social media are more than just ways to communicate, they're key parts of their identity and everyday activities.

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dentsuHER is a set of customizable and scalable go-to-market propositions that enables brands in Hong Kong to address the hugely underserved but increasingly powerful affluent female audience. Fronted by a cross-practice senior female leadership team, dentsuHER aims to provide clients a breakthrough in customer segmentation, especially in traditionally male-focused verticals that are currently missing out on a high level of potential spending by this segment. This includes wealth management, investment, automobile, alcoholic beverages, property, and more.

dentsuHER's ambition is to unlock new growth avenues for our clients by going beyond traditional advertising and tapping into innovative solutions such as business transformation, product designs, and customer experience. dentsuHER's vision is through what we do, we can impact beyond communication but our industry, our culture and our society.

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