Image-Conscious Influencer

Affluent women are regulars in the world of luxury brands, services and upscale lifestyle, as they believe beauty is a gesture.

They outpace wealthy men and average women in image-consciousness, attentively choosing brands that reflect their status.

As early adopters with a keen sense of what's current, their choices often serve as inspiration or benchmarks by others.

Previous Insight - Health-Attentive VS Stress

Next Insight - Cultural & Novelty-Seeker


dentsuHER is a set of customizable and scalable go-to-market propositions that enables brands in Hong Kong to address the hugely underserved but increasingly powerful affluent female audience. Fronted by a cross-practice senior female leadership team, dentsuHER aims to provide clients a breakthrough in customer segmentation, especially in traditionally male-focused verticals that are currently missing out on a high level of potential spending by this segment. This includes wealth management, investment, automobile, alcoholic beverages, property, and more.

dentsuHER's ambition is to unlock new growth avenues for our clients by going beyond traditional advertising and tapping into innovative solutions such as business transformation, product designs, and customer experience. dentsuHER's vision is through what we do, we can impact beyond communication but our industry, our culture and our society.

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