Trust Relevant Ads & Brands

Affluent women demonstrate a higher trust in brands and content recommended by professionals compared to average women and their male counterparts.

This group's extensive use of technology, smartphones, and social media shapes their preferences towards advertisements. They favor personalized and highly relevant ad content, showing less resistance to social media advertisements and influencer promotions.

Previous Insight - Cultural & Novelty-Seeker

Next Insight - Interactive Engagement


dentsuHER is a set of customizable and scalable go-to-market propositions that enables brands in Hong Kong to address the hugely underserved but increasingly powerful affluent female audience. Fronted by a cross-practice senior female leadership team, dentsuHER aims to provide clients a breakthrough in customer segmentation, especially in traditionally male-focused verticals that are currently missing out on a high level of potential spending by this segment. This includes wealth management, investment, automobile, alcoholic beverages, property, and more.

dentsuHER's ambition is to unlock new growth avenues for our clients by going beyond traditional advertising and tapping into innovative solutions such as business transformation, product designs, and customer experience. dentsuHER's vision is through what we do, we can impact beyond communication but our industry, our culture and our society.

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