Dentsu APAC Appoints Regional Integrated Strategy Partner

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Dentsu Asia Pacific today announces the appointment of Richard Reid as Integrated Strategy Partner, effective immediately. In his role, Richard will be responsible for driving integrated strategy development for dentsu’s key clients as well as new business opportunities across the region, partnering closely with Creative, Media and CXM leads across all markets. He will report directly to Yusuke Kasahara, CEO of dentsu Solutions Asia Pacific. 

Prior to joining dentsu, Richard has held various key roles at IRIS both in Singapore and UK, and most recently he was Head of Consulting, Data and Performance at Iris Singapore where he was the strategic and client lead for Samsung as Regional AOR for Digital and Brand marketing. Throughout his career, he has worked with and delivered impactful brand and business outcomes for some of the world’s most respected brands including Philips, Abbott, Guinness, Shell, Barclays, Intercontinental Hotels, Kellogg’s and Disney. 

Yusuke Kasahara, CEO of dentsu Solutions Asia Pacific, said: “Richard’s focus to be a consultative strategy partner will help shape the business vision of senior clients, by providing marketing and business consulting that identifies new opportunities to create growth. He has also worked at Aegis Media in UK previously, so we are particularly delighted to have him back at dentsu.”

Richard said: “I’m excited to join dentsu as it continues in its mission to be the most integrated agency in the world. Dentsu has the best and broadest capabilities, and I’m looking forward to bringing these capabilities together such that we can have the greatest impact on our clients’ businesses.” 

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For further information, contact:  

Pei Xuan Lim  | Associate Communications Director