The Challenge

To catapult its social media reach, the technology company was seeking a reliable partner to streamline its paid social efforts. This meant taking a large volume of campaigns from brief to live in a matter of hours. The conglomerate’s long-standing partnership with dentsu inspired it to explore this challenge with us.

Social boosting, previously viewed by the company’s former agency as too manual, messy, and unprofitable, became our arena. By optimizing activation workflows, we turned a persistent pain point into ammo.

The Solution

A fully operational social command center was set-up within 30 days, led by Dentsu Global Services.

Post analyzing the technology company’s campaign demands, we built a standardized, scalable solution. We automated briefs from the company’s social campaigns, boosting efficiency across platforms. Today, we manage end-to-end paid social: activating posts across key channels, supporting audience strategy, optimizing media spend, and delivering comprehensive performance reporting, upping their social game—one post at a time.

The Results

A fully functional social command center has revamped the tech giant’s paid social strategy.

We have successfully executed 100+ campaigns till date while constantly molding audience strategy.

Due to the team’s efficacy, it’s been trusted to manage a large volume of media spends, thus positioning it as a critical partner in driving measurable growth.