Sanchit Mendiratta

Managing Director, Merkle Singapore

Sanchit Mendiratta is a Senior Partner at Happy Marketer, A Merkle Company - one of the leading digital marketing consulting firms in Southeast Asia. Sanchit has over 12 years of experience in digital marketing and data analytics. He has successfully enabled leading brands to adopt new digital technologies and analytics tools to achieve their marketing and business objectives. His clientele includes Grab, Singtel, Singapore Press Holdings, Shopee, Property Guru, HOOQ, Standard Chartered, ING, Google, Fairprice and Income.

Sanchit specializes in crafting omnichannel marketing strategies for companies to boost customer acquisition, retention and provide a seamless customer journey at the same time. He is a certified Google Partner Academy Trainer and trains executives on Google Analytics and Google Ads. He has advised and trained more than 6,000 executives across Southeast Asia and the Middle East. He is also a visiting faculty at the Kaplan, Singapore Management University and the Indian School of Business, Hyderabad 

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