We help brands navigate the experience economy

Merkle powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated transformation and technology consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. 

Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC.

Talk to us to unlock your business growth.

Visit Merkle

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people strong

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Global Ace Awards: Merkle B2B Wins | 4 Gold Awards for Lenovo Thinkstation

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APAC countries

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global annual GMV from our active digital experience, loyalty & commerce engagements

Merkle APAC Capabilities

Consulting & Business Operations

Consulting & Business Operations

At Merkle, we blend technology with strategy to help businesses transform customer experiences through data and innovation. We empower brands with growth strategies, product and service innovation,...
Experience & Product Design

Experience & Product Design

We help brands thrive by unlocking the potential of actionable identity data, designing tailored digital experiences, and creating agile content and marketing ecosystems. Whether it’s defining bran...
Engagement & Loyalty

Engagement & Loyalty

Today’s consumers expect brands they trust to identify their needs and deliver on them. With our CRM and engagement expertise, we can help you activate new channels, launch innovative loyalty progr...
Platforms & Engineering

Platforms & Engineering

Merkle can be your perfect partner to transform customer experiences at every touchpoint. We can empower you to identify innovation opportunities, craft impactful strategies, and propel organisatio...
Analytics & Insights

Analytics & Insights

To meet customer expectations, brands must leverage customer data and insights. With a range of scalable solutions, we help you use tech and innovation to drive value your investments. Backed by ov...
Merkle GenCX

Merkle GenCX

Our proprietary AI solution GenCX uses Merkle’s assets and large knowledge models to help brands understand interactions, behaviours, and sentiments, to form meaningful consumer connections. It als...
Merkury

Merkury

Merkury for Enterprise empowers marketers with person-based identity growth, data enhancement, and seamless connectivity to internal data management systems, marketing tech, and media. Our leading ...

Industry Recognition

We are recognized around the world as leaders in our field.

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Our Thought Leadership

2024 Global CMO Navigator: CX Edition

For brands to stay competitive, it is paramont to understand the realities for their customers and competitors: how do other CMOs feel about their organizations’ outlook, and what inspires their growth strategies?

We surveyed 1,900+ global CMOs to learn their CX and digital transformation plans and uncover if their mindsets align with their customer’s expectations and how that translates to business growth.

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2024 CX Imperatives: Part 1

From Customer Engagement to Customer Empowerment
Winning in today’s experience economy

“What do consumers expect from brands?” “What makes a great brand experience?”

We surveyed 2,100 global consumers to gain some perspective and help brands deliver enhanced experiences. We learned about today's buyers, from their communication preferences to their views on emerging tech. Notably, 55% of respondents want more cost-effective brand experiences. To discover more such invaluable insights and learn how you can redefine your marketing approach, read our report.

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