CEO, Greater North Asia & Taiwan
A marketing communications professional with over 28 years of experience, Jennifer Tang is a passionate and visionary leader at dentsu Taiwan. She believes in creating extraordinary values for the marcom industry and becoming clients’ most trustworthy and innovative business partner. Her stellar performance made her win several industry awards, which includes “Agency Head of the Year” and “Outstanding Advertising Agency Manager Award” in Taiwan. Jennifer has been honored as the "Digital Transformation Leader of the Year (Large Enterprise)" at the Dingge Awards, organized by the Global Traditional Chinese edition of Harvard Business Review (HBR), for her recognized innovative transformation.
Since joining dentsu Taiwan in 2017, Jennifer has played a vital role in shaping and leading many important group initiatives that demonstrate a strong commitment to the people and culture of dentsu. She leads dentsu Taiwan to breaking all boundaries within brand servicing by providing clients end-to-end solutions from “Business Design” – pinpointing issues to “Solution Design” – transforming businesses to “Deliver Design” - execution management. She champions dentsu to become the No.1 marcom group with providing the most ideas-led, data-driven and tech-enabled total solutions in Taiwan.
Nowadays, dentsu is the most influential and awarded marcom group in Taiwan with largest market share (40%+), countless awards and over 1,300 employees. In 2021, Xinyi Realty’s "In Love We Trust "branding film was awarded big prize at Cannes Lions, setting a record in Taiwan’s advertising history. The Social Impact initiative, “Fly Showmei,” has won ten local and international honors in the CSR, innovative spirit, cause-related marketing, curation, and collaboration awards. Under her leadership, dentsu Taiwan has been selected as one of the “Best Companies to Work for in Asia” in 2019 & 2021 by HR Asia and continues to be a market leader in business performance recognized by RECMA.
Jennifer deeply believes in the power of learning, turned her own experiences into words and published two best-selling books, she hopes by sharing her life stories, she can inspire more stories to create a positive cycle, which is exactly the corporate philosophy- Growth from Good, that dentsu believes in.
Looking forward to the future, Jennifer will continue to show her resilient leadership, invest in key areas for future growth, and cultivate more top marketing communication experts to achieve the transformation of dentsu group.