Dentsu x OpView | New Smart Generation MBTI: Decoding the Health Psychology of the 50+ Demographic
The 50+ demographic is no longer a secondary market—this "supplementary mindset" is outdated. The "50+ New Smart Generation" has strong purchasing power, values long-term benefits, and makes rational, proactive decisions. They prioritize smart consumption, proactive wellness, and continuous financial growth. Dentsu and OpView offer insights into this diverse consumer group through social listening and segmentation research.
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