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CMO Survey 2024 | Dentsu Creative
Change happens both faster, and slower, than we realise.
As Bill Gates once said, “We overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten”.
As an industry we are instinctively drawn to the new, the novel, the next. Sometimes we over-estimate the pace of change. The death of broadcast has been announced more times than most of us can remember, while most consumers continued happily to tune in.
In our annual report, surveying over 950 CMOs around the world, we unpack 8 key themes and pivots shaping the future of brands, agencies and businesses.
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Consumer Vision 2035: Insights for the Next Decade
As global markets evolve rapidly and technology advances at an unprecedented pace, businesses are facing increasing challenges and uncertainties. Dentsu Marketing Communications Group understands d...
2024 Customer Experience Imperatives research, Engagement...
In this report, Merkle explores consumers' attitudes on topics such as AI in marketing, brands' usage of customer data, and preferences for in-person versus digital engagement with brands.
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GenZ - the Z generation plays for real!
Sorting out the changes in the overall environment in Taiwan in the past 60 years, taking people as the core, incorporating the influence of family, education, and external factors on the shaping o...
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2023 Media Trends
Insight into the effects of the chaotic and unclear macro environment on “content”, “commerce” and “community”, such as: the ever-changing content competing for attention, the seamless experience t...
GenZ - Z generation plays for real!
Sorting out the changes in the overall environment in Taiwan in the past 60 years, taking people as the core, incorporating the influence of family, education, and external factors on the shaping o...
2022 Customer Experience Imperatives
The pivot from conventional marketing to today’s hyper-personalized customer experience management (CXM) can be seen everywhere you look, as brands innovate to meet customers where they are, with t...
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