To navigate a storm, you need a compass.

That's why we develop clear, actionable thought leadership that helps brands embrace the potential of disruption in the digital economy. 

Discover some of the best thinking from across our network.

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Decode the Second Adulthood of the New Mid Age Generation

As Taiwan enters an era of demographic transformation, dentsu Taiwan offers a fresh perspective on the rapidly growing population of mid-aged consumers aged 50 to 65—now numbering over 5.6 million,...

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Dentsu x OpView | New Smart Generation MBTI: Decoding the...

The 50+ demographic is no longer a secondary market—this "supplementary mindset" is outdated. The "50+ New Smart Generation" has strong purchasing power, values long-term benefits, and makes ration...

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2025 Media Trends

The report highlights how the rapidly evolving media landscape is ushering in a new era dominated by algorithms, making media consumption more precise, directly purchasable, and performance-traceable.

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Consumer Vision 2035: Insights for the Next Decade

As global markets evolve rapidly and technology advances at an unprecedented pace, businesses are facing increasing challenges and uncertainties. Dentsu Marketing Communications Group understands d...

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GenZ - Z generation plays for real!

Sorting out the changes in the overall environment in Taiwan in the past 60 years, taking people as the core, incorporating the influence of family, education, and external factors on the shaping o...

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2024 Customer Experience Imperatives research, Engagement...

In this report, Merkle explores consumers' attitudes on topics such as AI in marketing, brands' usage of customer data, and preferences for in-person versus digital engagement with brands.

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