To navigate a storm, you need a compass.
That's why we develop clear, actionable thought leadership that helps brands embrace the potential of disruption in the digital economy.
Discover some of the best thinking from across our network.
GenZ - Z generation plays for real!
Sorting out the changes in the overall environment in Taiwan in the past 60 years, taking people as the core, incorporating the influence of family, education, and external factors on the shaping of values, to have a clear context for thinking about Z generation. Playing for real is the outlook on life of Z generation, and it is more reflected in every consumption decision. Brands must respond to play with them, play for real: to achieve transparency, sincerity, fairness, daring to play, openness, feedback and other 6 key elements.
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GenZ - the Z generation plays for real!
Sorting out the changes in the overall environment in Taiwan in the past 60 years, taking people as the core, incorporating the influence of family, education, and external factors on the shaping o...
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2023 Media Trends
Insight into the effects of the chaotic and unclear macro environment on “content”, “commerce” and “community”, such as: the ever-changing content competing for attention, the seamless experience t...GenZ - Z generation plays for real!
Sorting out the changes in the overall environment in Taiwan in the past 60 years, taking people as the core, incorporating the influence of family, education, and external factors on the shaping o...2022 Customer Experience Imperatives
The pivot from conventional marketing to today’s hyper-personalized customer experience management (CXM) can be seen everywhere you look, as brands innovate to meet customers where they are, with t...Subscribe
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