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Get a taste of our insights from across the APAC & Taiwan market.
Report
2026 CMO REPORT: MAKING IT REAL
The Dentsu Creative 2026 CMO Report explores how marketing leaders are responding to a new reality. Based on a global study of 1,950 senior marketing decision-makers across 14 markets, the report r...
Report
Generative Realities Trends Report 2026
Dentsu Creative has officially launched the Generative Realities Trends Report 2026, exploring the cultural and commercial forces shaping consumer behavior in 2026 and beyond. Led by Pats McDonald,...
Report
2025 CMO Report: Agents of Reinvention
The 2025 CMO Report by Dentsu Creative, Agents of Reinvention: Marketing at the Intersection of AI and Human Ingenuity, features insights from more than 1,950 senior marketers across 14 global mark...
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dentsu Sports & Entertainment Trends
Three transformative forces are redefining engagement in Greater China: sports becoming rallying points for national identity, entertainment splintering into micro-communities of superfans, and dig...
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Decode the Second Adulthood of the New Mid Age Generation
As Taiwan enters an era of demographic transformation, dentsu Taiwan offers a fresh perspective on the rapidly growing population of mid-aged consumers aged 50 to 65—now numbering over 5.6 million,...
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Dentsu x OpView | New Smart Generation MBTI: Decoding the...
The 50+ demographic is no longer a secondary market—this "supplementary mindset" is outdated. The "50+ New Smart Generation" has strong purchasing power, values long-term benefits, and makes ration...
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