Message from Yuko Kitakaze, Global Chief Sustainability Officer
Generating ideas for the future to solve challenges facing society through business
Our offering under our B2B2S management policy is Integrated Growth Solutions (IGS). Combining our renewed Mid-Term Management Plan with dentsu’s unique experience and wide-ranging capabilities will enable us to drive innovation that positively impacts the entire business value chain, including our clients and society. To implement dentsu’s management policy while also flexibly adapting to changing external circumstances, we have updated our approach to sustainability with revisions approved by the Board of Directors in June 2025.
Our updated 2030 Value Creation Strategy—Generating ideas for the future to solve challenges facing society through business—aims to enhance the Group’s corporate value by further integrating financial and non-financial aspects of our business.
Furthermore, it is important for us to share with our stakeholders the value of not simply focusing on our own short-term profits, but also on medium- to long-term sustainability for society. For example, in October 2023, dentsu launched the Decarbonization Initiative for Marketing with the goal of visualizing and reducing greenhouse gas emissions in supply chains associated with marketing communication activities in Japan. Together with the stakeholders involved, we aim to discuss the optimal state for the industry towards realizing a low-carbon society.
Collaboration between business, government and civil society is key for generating value for society. Connecting these three groups also happens to be one of dentsu’s greatest strengths. Through connecting others and leveraging the creativity and ingenuity of our diverse global talent, we can lead systemic change towards future possibilities in five high-impact areas:
• Accelerating our own sustainable transformation
• Driving change in our industry
• Engaging in cross-industry partnerships
• Enabling society to make sustainable choices
• Advocating for change in social systems
With a spirit of “creating a shared future together with others”, we will transform society through our corporate activities.
Taiwan Sustainability Initiatives
“Fly! Showmei”
“752 Social Movement”
“WOW MOM”
Dentsu Group Sustainability site
Find out more about sustainability at Dentsu
Link to Dentsu Group Sustainability siteOur 2030 Sustainability Strategy
Our sustainability strategy is all about generating ideas for the future to solve the challenges facing society.
Link to Our 2030 Sustainability Strategy