We partner with brands to achieve meaningful progress as a force for growth and good.
of the world’s top 100 advertisers
passionate people (dentsu group)
We create world-class solutions and services that unlock new opportunities for growth and business transformation across the entire customer journey.
Our global team of world-class agency brands delivers for you at every stage of your customer journey:
We deliver idea-led experiences, designed for the digital age, delivered at global scale.
We design, create and optimise media experiences that connect people to brands.
GenZ - Z generation plays for real!
Sorting out the changes in the overall environment in Taiwan in the past 60 years, taking people as the core, incorporating the influence of family, education, and external factors on the shaping of values, to have a clear context for thinking about Z generation. Playing for real is the outlook on life of Z generation, and it is more reflected in every consumption decision. Brands must respond to play with them, play for real: to achieve transparency, sincerity, fairness, daring to play, openness, feedback and other 6 key elements.Download Report
Customer Experience Management (CXM)
We develop data-driven strategies for bespoke experiences that your customers love.
2022 Customer Experience Imperatives
The pivot from conventional marketing to today’s hyper-personalized customer experience management (CXM) can be seen everywhere you look, as brands innovate to meet customers where they are, with the specific products and services they desire.
Brands must deliver personalized moments that, when taken together, comprise meaningful experiences across the spectrum of customer engagement. And for the marketer, this isn’t just about the data, analytics, and technology that deliver the interactions; it’s about what those interactions feel like at every touchpoint. Done right, these moments and experiences ultimately build up to lasting relationships, substantial lifetime value, and sustainable competitive advantage.
In this report, Merkle reveals three critical imperatives related to data, process, and loyalty that could change how marketers manage their transformative strategy.Download Report