Boice Lin
General Manager, Merkle Taiwan
Boice has more than 15 years of AdTech and Martech experience; he is full of energy with executive power and specializes in new team building. He joined dentsu Taiwan in November 2021 as the General Manager of Merkle, and overseas Merkle Taiwan's business. Before joining Merkle, Boice was the Global Senior Deputy General Manager at Appier, responsible for 13 countries' sales and supported Appier's IPO in Japan. Boice was the Deputy General Manager of Tutor ABC marketing and sales dept. and the Senior Manager of IBM in charge of enterprise accounts.
In addition, he spares no effort to promote digital transformation in the Asia-Pacific region and is active in speaking at digital transformation events in Singapore, Vietnam, Thailand, the Philippines, Malaysia, Hong Kong, and Indonesia.
Boice aims to realize Merkle's brand vision "Dream. Do. Deliver " in Taiwan by leveraging Merkle's 30 years of global experience in data transformation, digital transformation, and customer experience transformation services. Merkle Taiwan provides clients with data and tech end-to-end solutions, which help clients enhance their consumer relationships. It naturally upgrades clients` consumers' experience and their business innovation.
