Ego Lau
Managing Director, iProspect Taiwan
Instrumental in driving the agency growth and success, continue innovating new solutions and create new opportunities in dentsu family, Ego Lau put full of energy driving new in iProspect Taiwan. He has been committed to creating a culture based on innovation and collaboration. Leading iProspect Taiwan keeps on growing.
Ego joined dentsu group for almost 10 years, firstly been appointed as the Associate Business Director at Carat Hong Kong in 2011 and later promoted to the General Manager in 2016. And now, being the General Manager in iProspect Taiwan since 2021.
Early in 2021, he stepped up to lead dentsu Hong Kong Media Service Line as the Chief Growth Officer, apart from driving the new business, he was the lead to develop a true integration among all the media brands across the Media Service Line, setting up a strategic pipeline and providing a fully end to end solution to our clients.
Under his leadership, dentsu Hong Kong Media Service Line won quite a number of high-profile and regional accounts such as Standard Chartered, foodpanda, Livi Bank, A.S Watson Group and Sony. Especially Carat’s business has tripled its size since he took the lead and has consistently topped the R3 New business League since 2016 and continued to be the No.1 in the RECMA agency ranking.
