Freda Shao

Chief Strategy and Innovation Officer, dentsu Taiwan

Freda now is Chief Strategy and Innovation Officer of dentsu Taiwan, She was also a former chairwoman of the Taiwan Digital Media and Marketing Association.

She joined wwwins Isobar Taiwan (now rebranded to Isobar Taiwan) in 2000 spring with over 25 years experience in media, digital marketing, social media, data and technology. Before joining wwwins Isobar, she had been working for Ideology Advertising,  MindShare, Ogilvy & Mather and Super TV.

She was also awarded several honors, which includes "The 5th Top 100 MVP Managers Awards-Digital Strategy" from <Manager today>, 2013 Outstanding Advertising Manager of the Year, 2013 Isobar winning Taiwan Agency of the Year by Campaign, and 2012 Digital Agency Head of the Year by Taiwan Advertiser’s Association.

Her team is a constant winner of numerous industry awards all across Asia, and is renowned for creative solutions. In 2008, Freda led the team to reach new heights as the company became the largest digital media agency in Taiwan.

She is a frequent speaker at industry conferences and universities in Taiwan, and she is often called upon to sit on awards juries in the industry digital marketing awards.

Chief Digital Officer, dentsu Taiwan