The latest RECMA Taiwan Qualitative Evaluation Report 2026 ranks dentsu as the #1 media group in the market. The result not only reinforces dentsu’s leadership position but also highlights a broader industry transformation—from competition based on scale and resources to one driven by integration capabilities and decision quality.

RECMA evaluates leading global media groups across 17 key criteria, including business momentum, resource allocation, and client portfolio. The findings reflect a structural shift in the industry, moving beyond siloed media execution toward integrated capabilities and operational excellence.

Three Leading Brands Demonstrate Strong Market Position

dentsu’s three media brands delivered outstanding performance in this year’s evaluation. Carat and dentsu X both achieved the highest “Dominant” ranking, securing joint leadership positions in the market. iProspect, driven by strong recent growth, also ranked among the top five, demonstrating dentsu’s comprehensive and well-balanced media ecosystem.

In the Structure dimension, Carat and dentsu X also ranked among the top performers, reflecting dentsu’s mature capabilities in integrating digital, data, content, and marketing expertise into a full-funnel media offering. dentsu also led across client structure indicators, including strong local client relationships and long-term partnerships, highlighting its ability to serve both global brands and local businesses with equal depth and stability.

From Local Insight to AI-Driven Decisioning

Robin Lu, CEO of Media Services and dentsu X Taiwan, commented:
“RECMA rankings reflect more than scale or resources—they represent the depth of our local expertise and integrated capabilities built over time.

As the media landscape continues to evolve, dentsu will remain at the forefront of AI innovation. By combining robust local data foundations, globally aligned AI frameworks, and cross-disciplinary expertise, we ensure that data is not only analyzed, but translated into precise, actionable decisions.

We are redefining the role of media agencies—from execution partners to decision-making partners that drive brand growth.”

Investing in Talent to Strengthen Long-Term Capabilities

Beyond external recognition, dentsu continues to build long-term organizational strength through internal capability development. With a client-centric approach, talent is positioned as the key driver of integration and innovation.

Through structured training programs, case-based learning, and internal competitions, dentsu continuously enhances strategic thinking, data application, and integrated media capabilities across its teams.

At the same time, dentsu is actively nurturing next-generation talent. The “Orion Program,” jointly developed by Carat, dentsu X, and iProspect, provides cross-disciplinary training and hands-on project experience, enabling young professionals to quickly build both industry understanding and practical capabilities.

Driving Sustainable Growth Through Integration and AI

dentsu’s continued leadership in RECMA rankings reflects not only its integrated capabilities and resource strength, but also the long-term investment behind its competitive foundation.

Looking ahead, dentsu will continue to deepen human-centric insights while integrating AI and cross-disciplinary expertise, helping brands navigate an evolving market and build more resilient, sustainable growth engines.