The latest RECMA Taiwan Qualitative Report 2026 ranks dentsu as the No. 1 media group in the market. The result not only reinforces dentsu’s leadership position, but also highlights a broader industry transformation — from competition based on scale and resources to one driven by integrated capabilities and decision quality.

RECMA evaluates leading global media groups across 17 key criteria, including business momentum, resource allocation, and client portfolio. The findings reflect a structural shift in the industry, moving beyond siloed media execution toward integrated capabilities and operational excellence.

Three Leading Brands Reinforce dentsu’s Media Leadership

In this year’s evaluation, three of dentsu Group’s core media brands delivered standout performances. Carat and dentsu X both received RECMA’s highest rating of “Dominant,” placing them among the clear market leaders, while iProspect, driven by its rapid growth in recent years, also secured a position in the top five. Together, these results underscore dentsu’s strong and comprehensive media offering, as well as its integrated strengths across the full spectrum of media services.

In the Structure category, Carat and dentsu X also ranked among the market leaders, reflecting dentsu’s mature full-funnel media ecosystem and the depth of its integrated capabilities across digital, data, content, and marketing disciplines. dentsu also performed strongly in client-related metrics, including local client management and long-term partnerships, demonstrating not only its ability to serve major international brands, but also its strong local market roots and enduring client relationships.

From Local Insight to AI-Driven Decisioning: dentsu Strengthens Brand Growth Engines

Robin Lu, CEO of dentsu Media and dentsu X, said:
“RECMA’s evaluation reflects more than dentsu’s scale or resources — it highlights the local market experience and integrated capabilities we have built over time.”

He added:
“As the media landscape continues to evolve rapidly, dentsu will continue investing in AI and staying at the forefront of technological development. By combining the most comprehensive local data foundation, globally connected AI frameworks, and cross-disciplinary expertise, we are ensuring that data is not merely analyzed, but transformed into precise decision-making intelligence. This allows media agencies to move beyond execution and become true strategic partners in brand growth.”

From Talent Enablement to Future Talent Development: Building Long-Term Organizational Strength

Beyond its strong performance in international evaluations, dentsu continues to build long-term organizational capability through its internal talent development framework. Guided by a client-centric growth model, dentsu sees talent as the key driver of integration and innovation. Through structured development programs, case-based learning, and internal competitions, the group continues to deepen practical capabilities in strategic thinking, data application, and media integration — strengthening both decision-making and execution across its existing teams.

At the same time, dentsu is actively investing in the next generation of talent. Jointly developed by its three media brands, Carat, dentsu X, and iProspect, the Orion Talent Program helps young professionals quickly build a holistic understanding of the media industry and develop practical capabilities through cross-disciplinary training and hands-on project experience. The initiative reflects dentsu’s commitment to cultivating talent with integrated vision and future-ready potential.

dentsu’s continued leadership in RECMA’s latest evaluation not only reflects its integrated capabilities and resource strength, but also the competitive foundation it has built through sustained long-term investment. Looking ahead, dentsu will continue deepening its human-centered insight capabilities while combining AI and cross-disciplinary integration to help brands build more stable and sustainable growth momentum in an increasingly dynamic market.

凱絡媒體 Carat Taiwan

貝立德 dentsu X Taiwan

安布思沛 iProspect Taiwan