dentsuMB Officially Rebrands as "Taiwan dentsu" Under dentsu Group’s Integration Plan

Dentsu Group continues to advance its global strategy of integration and growth. Today, its creative brand dentsuMB officially announces its rebranding as Taiwan dentsu, signifying a clearer brand identity and organizational positioning. This change reflects the Group’s commitment to balancing globalization with localization and underscores its ongoing efforts to integrate resources and enhance synergy.

Jennifer Tang, CEO of Dentsu Greater North Asia and Taiwan, stated, “This renaming marks a significant milestone in Taiwan dentsu’s journey towards deeper integration and growth. Through our ‘One dentsu’ strategy, we will further connect the Group’s resources and strengthen our integration capabilities to deliver forward-thinking and effective marketing solutions that drive both brand and business growth.”

Under the global integration strategy, Taiwan dentsu will focus on three key directions: implementing globally consistent brand identity and operational standards to enhance overall efficiency; unifying brand image to increase market recognition and long-term value; and continuously strengthening its innovation and creative capabilities to solidify its leadership position in the industry. These strategies aim not only to boost internal efficiency and organizational resilience but also to help clients grow steadily in a rapidly changing market.

Gary Chi, CEO of Dentsu Creative Practice, added, “Taiwan dentsu carries forward our rich legacy and leadership in the creative field. With integration and innovation at the core, we will continue delivering end-to-end marketing solutions and work closely with clients to build impactful brand success.”

Moving forward, Taiwan dentsu will deepen its collaboration with other brands and teams within the Dentsu Group, driving resource integration, innovation, and diversified development. It will provide integrated marketing services spanning strategy, creativity, media, and technology, striving to become a trusted growth partner for its clients.

Taku Ozaki, Chief Client Officer, JP Business & Managing Director, Taiwan dentsu, further commented, “This rebranding not only reflects our execution of the integration strategy but also represents our commitment to the future. We will continue to strengthen our local roots, leverage global resources, and enhance team efficiency and expertise to deliver innovative, high-value solutions that support our clients' business growth.”

As the market environment continues to evolve, Dentsu remains dedicated to driving integration and transformation—combining global resources with local insights to co-create a resilient and growth-oriented future alongside its clients.