We help brands navigate the experience economy
Merkle powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated transformation and technology consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty.
Recognized as a "Leader" in competitive matrices by top global industry analyst firms, Merkle is Taiwan's premier full-stack CXM consultancy with unified 4-in-1 expertise spanning Loyalty & Value, Experience Architecture, Data & AI, and Decision Intelligence. We empower brands to seamlessly integrate CRM/CXM platforms, Data Middle Platforms, and MarTech solutions—from customer asset governance and value journey design to operational tracking and optimization. Together, we turn every interaction into an actionable, scalable, and measurable business asset.
Talk to us. Engineering customer assets into unassailable brands.
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Customer Data Assets Diagnosed & Governed
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CXM Consulting & Engineering Expert Team
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Deep Vertical Industry Know-How
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Taiwan's Most Formidable Network Resources
Merkle Services
Loyalty & Value
We design motivating loyalty systems and customer value pathways. Starting from comprehensive health checks, we integrate gamification mechanisms to guide customer behavior. Through precise value-pathway planning and data assetization, we convert every interaction into sustainable business growth.
Experience Architecture
Starting from in-depth diagnostics, we introduce gamification mechanisms to drive customer behavior. Through full-stack LINE CRM integration, data assetization, and enterprise AI Agent deployment, we help brands maximize customer lifetime value—turning every cross-channel interaction into sustainable business growth.
Data & AI Infrastructure
We do more than collect data—we transform insights across touchpoints into actionable value. Through deep integration of global data governance, MarTech, and marketing automation engines, we convert every critical touchpoint into meaningful, connected customer conversions.
Decision Intelligence
Leveraging years of experience with leading global brands, we empower clients to unlock deeper data insights. Through predictive modeling, business decision dashboards, and AI governance, we translate critical data into precise decisions that elevate the overall customer experience.
We are recognized around the world as leaders in our field
- Gartner Magic Quadrant™ (2024): Recognized as a "Leader" in Digital Experience Services
- Everest Group Peak Assessment (2025): Positioned as a "Leader" in Global Marketing Services
- Everest Group Peak Matrix (2024): Positioned as a "Leader" across both Global Loyalty Solutions and Global Loyalty Services
- Danish Digital Award (2025): Awarded the prestigious Grand Prix & Gold Medals for Digital Business Strategy & Business Transformation
Our Insights
2025 Merkle’s CMO Navigator Report: CX Edition
To make every dollar work harder, you need to see where the market is heading and how your company stacks up.
Our second annual CX-focused CMO Navigator captures what 1,900+ marketing leaders are planning next, what excites them, and what keeps them up at night. From AI to brand loyalty, you’ll see what’s shifting and what’s staying the same.
Not only does the report detail marketing leader research — it combines findings with customer data points to show you how to align with your audience best.
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2025 CX IMPERATIVES Industry Insights for the Experience Economy
The CX Imperatives Industry Editions explores changing industry trends across sectors and how leading organisations adapt customer experience strategies to meet current market expectations.
Drawing on insights from 2100+ consumers and 820 business leaders across 18 countries each edition offers data-driven guidance to help you improve customer experience.
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