With the promulgation of Taiwan's Climate Change Response Act, a clear net-zero emissions target for 2050 has been set. By responding to the government, corporations and the public must act together to tackle climate change.
As a member of Taiwan, we believe that a sustainable future lies in the hands of children. The key is to instill the concept in children right from elementary education and guide them to become “Sustainability leaders”.
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Time Invested
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Earned Media Value in New Taiwan Dollar
The Challenge
With the promulgation of Taiwan's Climate Change Response Act, a clear net-zero emissions target for 2050 has been set. By responding to the government, corporations and the public must act together to tackle climate change.
As a member of Taiwan, we believe that a sustainable future lies in the hands of children. The key is to instill the concept in children right from elementary education and guide them to become “Sustainability leaders”.
We will launch a seed program to build a positive cycle system where corporations influence schools, schools influence students, students influence families, families influence communities, and communities influence corporations, leading Taiwan to a better future.
The Solution
We brought corporates, schools, and a social enterprise together to launch the “Sustainability Leader” program. Using TSD’s “Textbook on Sustainable Development” as the case library, we selected a highly familiar topic—convenience-store low-carbon diets—and paired it with an action journal so students’ learning and behavior change could be tracked. The program was piloted across five classes in two elementary schools in Tainan, combining experiential visits and at-home action plans. Learnings from the pilot were then packaged into a ready-to-adopt teaching kit and briefing sessions to enable replication across more schools.
The Results
150 participants (students & teachers), delivering 1.5× KPI—strong buy-in from the pilot schools.
1,350 total learning/action hours, indicating deep engagement beyond attendance.
Ripple effect: reached 600+ principals/teachers and 800+ families, strengthening school–home dialogue and adoption readiness.
Earned impact: generated NTD 7.8M in media value and received formal recognition from the Tainan City Government Education Bureau, supporting wider rollout.
Innovating to Impact
In promoting sustainable development, the typical approach follows a top-down model: government legislation > corporate initiatives > public action. However, we believe that sustainability is not a one-way influence. By instilling sustainable values in children from an early age and guiding them to become “sustainability leaders,” their actions can in turn influence businesses—and even governments—from the bottom up. That’s why we launched the “Sustainability Leader” program, aiming to create a positive feedback loop among corporations, schools, students, families, and communities.
人生地震
東和鋼鐵透過「人生地震(Lifequake)」將「耐震」從產品特性轉譯為「面對人生衝擊的韌性」。
這是我們的 LINEguage
面對競品崛起與使用率下滑,我們將 LINE 從「工具」重新定位為一種由台灣人共同形成的溝通文化:「LINEguage」。
台灣觀光品牌 3.0
為了在解封後重新啟動台灣觀光,我們從旅人「重體驗、輕目的地」的轉變出發,重塑品牌語言與系統。
我的卵子我做主
婦女新知基金會是一個不隸屬任何政黨的非營利組織,長期在台灣推動性別平等與女性賦權。基金會成立於 1970 至 80 年代,致力於促進女性在公共與私人生活中的權益。自 1982 年起,基金會在女性相關的法律與政策改革上取得多項重要進展。透過教育倡議與基層組織動員,基金會持續挑戰父權制度,推動女性領導力、職場性別平權、生殖權利,以及家庭法與司法正義。