0
engaged users in less than three months
0
visitors returned to the site 15% more frequently
0
users spend nine minutes on average on the site
Challenge
The Telegraph wanted to connect a younger generation of reader to its brand and engage 10 million readers by 2020.
Digital readers tend to ‘sleep walk’ their way into news and only 3% were actually engaging or even aware it was The Telegraph they were reading.
Solution
Fetch used the wealth of data from across subject areas as wide as news, finance and travel as the fuel to drive a more personal reading experience with the audience.
Building on the fantastic segmentation work The Telegraph’s data and insight team had already done, Fetch brought this strategy to life across devices, channels and mediums.
Fetch used targeted app download campaigns, personalised re-engagement initiatives and ROI driven performance across The Telegraph's travel, events, finance and new premium products.
Result
3.2m engaged users in less than three months.
People spend nine minutes on average on the site.
Visitors returned to the site 15% more frequently.
Deliver Would Cup to Your Home
foodpanda Taiwan, the first time to collaborate with the worldwide top sports brand, adidas, to create omnichannel experiences. This collaboration with adidas leveraged the topic's relevancy and...
Hot Times Together
Pizza Hut spreads “Love & Peace” with pizza, so that Gen Z can have a beautiful world back.
The Zero Offense Pizza
Ring of April Fools’ Rounded Up Million Fans
TOWNACE Cultural Renaissance Trilogy
With a "New Local" mindset, TOYOTA carries the gradually disappearing Taiwan traditional opera into the lives of the public.