0
engaged users in less than three months
0
visitors returned to the site 15% more frequently
0
users spend nine minutes on average on the site
Challenge
The Telegraph wanted to connect a younger generation of reader to its brand and engage 10 million readers by 2020.
Digital readers tend to ‘sleep walk’ their way into news and only 3% were actually engaging or even aware it was The Telegraph they were reading.
Solution
Fetch used the wealth of data from across subject areas as wide as news, finance and travel as the fuel to drive a more personal reading experience with the audience.
Building on the fantastic segmentation work The Telegraph’s data and insight team had already done, Fetch brought this strategy to life across devices, channels and mediums.
Fetch used targeted app download campaigns, personalised re-engagement initiatives and ROI driven performance across The Telegraph's travel, events, finance and new premium products.
Result
3.2m engaged users in less than three months.
People spend nine minutes on average on the site.
Visitors returned to the site 15% more frequently.
CTBC Our ordinary home
To celebrate the brand spirit of "We Are Family", the brand film re-enacted the 50s in Taiwan as its core to mobilize media, news outlets, and community KOL to generate attention and recognition...
Pizza Hut HOT TAIWAN WAY Music Video
Cooperate with local popular rap group to produce the HOT TAIWAN WAY Music . Also film the music video to express the spirit of Pizza Hut brand.
Watsons Taiwan How can an AI Tool Help Watsons to Show Up...
This year, consumers are already familiar with the daily consumer necessities scramble from the fear of lockdown causing the retail advantage to disappear, which also makes it challenging to opt...
ADLINK How to help Low Brand Awareness Technology B2B Fir...
How to use keyword search to help ADLINK, the second largest industrial computer industry in Taiwan, to break the previous model of developing potential customers through physical exhibitions, e...
VOLVO's branded entertainment campaign
The very first branded entertainment creation for client Volvo, drove success for both external customers and internal sales consultants, not only car functions are clearly told even when peopl...
Yahoo Dare to Market
We liken the chaos after the vanish of Cookie to the four marketing demons to warn marketers.
Running Adwear
Let 5 million runners in Taiwan become mobile digital new media by putting on Running AdWear
Juming Museum Art Festival L(a)unch Box
An inedible lunch box creates over 7 million media value!
Amway Nutrilite Traceability Journey
We create a mobile game to experience the whole product traceability journey in a fun way.
NISSAN ALL NEW SENTRA Pre-Launch
Tapping onto social memes and re-arranged Taiwan pop song, Carat Taiwan CBS team collaborated with NISSAN to generate strong awareness and sustain consumer interest before official product relea...
Sinyi Realty In Love We Trust Series
"In Love We Trust" let 30 million audiences experience the trust crisis from "Doubting marriage" to "having children", follow the protagonists through major stages of life and regain trust.
Watsons Taiwan Councilman Jia’s Event Book
We have made consumers more easily understood and impressed by homophony.
(Councilman Jia=one more dollar)
Fubon Life See from the other side
Looking with your heart, there will be no countryside in Taiwan! Through the "flip" gesture, the stereotype of the rural areas is turned into the beauty of the local.
TEST: TEST
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BWM Dentsu: Project Revoice
Activating silent voices with a program to digitally clone ALS patients’ voices so they can keep communicating as themselves even after they can no longer physically speak.
Vizeum: GhanaPostGPS
Generating conversion for GhanaPostGPS through early engagement, awareness and measurable customer actions.
Isobar: Aeronaut
Driving engagement with William Patrick Corgan's new single through a blend of creativity and technology to create a world-first VR experience.
dentsu X: Sberbank
dentsu X used outdoor ads and unique online banners to drive applications for small business loans and provide communities with the services and shops needed in their area.
Isobar & Carat: Dis-Moi Elliot
Dis-Moi Elliot (translated as Tell Me, Elliot) was a campaign that aimed to reduce prejudice about autism through an innovative, interactive and experimental website.
Malaria No More: A movement to end malaria
The #MalariaMustDie campaign has been supported by a range of agencies both inside and outside the Dentsu Aegis Network with the end goal being to rally the public support for political action.