Skip to main content
dentsu Logo

Global (English)

Dentsu Group ( English | 日本語 )

Language Menu

  • Africa (English)
  • Asia Pacific (English)
  • Australia (English)
  • Austria (Deutsch)
  • Benelux (Nederland | English )
  • Brazil (English | Portuguese )
  • Canada (Français | English )
  • China (中文 | English )
  • Denmark (Dansk)
  • Finland (Suomi)
  • France (Français)
  • Germany (Deutsch)
  • Greece (English)
  • Hungary (Hungarian | English )
  • India (English)
  • Indonesia (English)
  • Ireland (English)
  • Israel (English)
  • Italy (Italiano)
  • Japan (English | 日本語 )
  • MENA (English)
  • New Zealand (English)
  • Norway (Norsk)
  • Poland (Polski)
  • Southeast Europe (English)
  • Spain (Spanish)
  • Switzerland (English)
  • Sweden (English)
  • Taiwan (中文 | English )
  • Turkey (English)
  • UK (English)
  • USA (English)

Main Menu

  • Home
  • Who we are
    • dentsu Taiwan
    • Our agencies
    • Sustainability
    • Our leadership
  • Our work
  • Our thinking
    • Our latest thinking
    • Intelligent Decision
  • News
  • Careers
  • Contact us

iProspect: Eurostar

Say 'bonjour' to Machine Learning

iProspect Logo
Eurostar logo

0

decrease in cost per action

0

increase in conversion rate

0

decrease in cost per click

Challenge

Eurostar’s business challenge is a universal constant: how does it compete with travel operators to appear at the top of the results when people search by destination?

With this constant business challenge iProspect had to devise a strategy to solve it in a smarter way and return better results. 

Solution 

iProspect saw an opportunity to build a system that could automate the media buying process for digital performance media. iProspect CORE is a machine learning-powered optimisation engine that automatically analyses, activates, and optimises media based on bespoke algorithms.

iProspect used CORE to automate the media-buying process for Eurostar, optimising both performance and efficiencies. 

Essentially, iProspect put paid search optimisation for Eurostar into the hands of their AI-based technology, leveraging the technology to make smarter portfolio buying decisions at a keyword level, improve and optimise search account structures and automate search query report processing. 

Result

30% decrease in cost per action.

26% increase in conversion rate.

12% decrease in cost per click.

iProspect

A global award-winning digital performance marketing agency, iProspect draws upon an in-depth understanding of consumer behavior to help clients meet the fast-paced demands of the convergent world. In 2017, iProspect won over 200 awards, and was named a Leader in The Forrester Wave ™: Search Marketing Agencies, Q4 2017. Top clients include Diageo, GM, Mondelēz, Microsoft, Estée Lauder, P&G and Gucci.

Find out more

Deliver the World Cup to Your Home

foodpanda Taiwan, the first time to collaborate with the worldwide top sports brand, adidas, to create omnichannel experiences. This collaboration with adidas leveraged the topic's relevancy and...

Read more

Hot Times Together

Pizza Hut spreads “Love & Peace” with pizza, so that Gen Z can have a beautiful world back.

Read more

TOWNACE Cultural Renaissance Trilogy

With a "New Local" mindset, TOYOTA carries the gradually disappearing Taiwan traditional opera into the lives of the public. 

Read more

The Zero Offense Pizza 

Ring of April Fools’ Rounded Up Million Fans 

Read more

Policies

  • Privacy notices
  • Terms and Conditions
  • Cookies Policy
  • Anti-Bribery
  • Code Of Conduct

Contact

Connect

  • Visit us on Facebook
  • Visit us on LinkedIn
  • Visit us on YouTube

Notwithstanding any actions or statements by the Dentsu Group globally or outside the U.S., it will continue to abide by all applicable laws and regulations in the U.S.

Any statements or actions that purport to relate to the Dentsu Group and are inconsistent with U.S. law or guidance should be interpreted as, and deemed, not applicable to the U.S.