![Isobar logo](https://assets-au-01.kc-usercontent.com:443/b288e693-f438-020f-413d-afd2fd7814eb/f25e314e-bb5d-4dfe-8083-87b3a5f6aa0a/isobar.png)
Challenge
In the digital economy, consumer expectations of creative experiences have risen to an all time high.
To launch Ogilala, William Patrick Corgan’s (AKA Billy Corgan of the Smashing Pumpkins) first solo album in over a decade, he needed a brand experience idea that would contemporise his work, and articulate and promote his artistic vision.
Solution
Isobar created “Aeronaut,” a VR experience that blends technology and creativity to create a world-first in VR – a unique, highly immersive and social experience.
Directors David Liu and Rob Ruffler, Isobar and Viacom NEXT, created a hologram of Corgan performing . It was captured in volumetric video at Microsoft’s Mixed Reality Capture Studios, and imported into an animated world by Danny Bittman, a Seattle based VR Artist, created using TiltBrush and Blocks by Google.
This was then edited in Unity and rendered into a 2D film to create a teaser music video for the VR experience.
Result
In 2018, Aeronaut was awarded the Grand Prix for Digital Craft at Cannes Lions – and Isobar were named in Fast Company’s Top 10 VR/AR Companies list.
TOWNACE Cultural Renaissance Trilogy
With a "New Local" mindset, TOYOTA carries the gradually disappearing Taiwan traditional opera into the lives of the public.
Carrefour AI MemoCode
Cultural Heritage as Future Missions: AI Sparks Youth Engagement in Ghost Festival Tradition
Nice to Meat Free, Nice to Meet Tree
Turning data into visuals, transforming monotony into motivation. Innovating the meatless carbon reduction experience to make meatless eating actions more entertaining.
Community regeneration project“Welcome BAYk” Yuan Bay Rev...
We created a reality program, “Welcome BAYk”, to solve young population outflowed issue on Yuan Bay, packaged Yuan Bay as a meaningful tourist destination, created a business model for youth to ...