Challenge

In the digital economy, consumer expectations of creative experiences have risen to an all time high.​

To launch Ogilala, William Patrick Corgan’s (AKA Billy Corgan of the Smashing Pumpkins) first solo album in over a decade, he needed a brand experience idea that would contemporise his work, and articulate and promote his artistic vision.

Solution

Isobar created “Aeronaut,” a VR experience that blends technology and creativity to create a world-first in VR – a unique, highly immersive and social experience. ​

​Directors David Liu and Rob Ruffler, Isobar and Viacom NEXT, created a hologram of Corgan performing . It was captured in volumetric video at Microsoft’s Mixed Reality Capture Studios, and imported into an animated world by Danny Bittman, a Seattle based VR Artist, created using TiltBrush and Blocks by Google. ​

​This was then edited in Unity and rendered into a 2D film to create a teaser music video for the VR experience.

Result

In 2018, Aeronaut was awarded the Grand Prix for Digital Craft at Cannes Lions – and Isobar were named in Fast Company’s Top 10 VR/AR Companies list.