Challenge​​

Due to societal stigma, depressed teenagers might hide their feelings and avoid filling out online depression assessments, leading to missed opportunities for seeking help.

Solution​​

Step One:

Use interactive videos to encourage the public to show care for individuals with depression.

Step Two:

Integrate AI music technology to translate each person's depression scale responses into a unique "melody of the heart." Transforming the completion of depression scales into not just a medical reference but also an experience of listening to one's inner melancholic voices.

Result

2023 MAD Stars / Use of Data > Data-Driven Targeting  Shortlisted

2023 MAD Stars / Radio & Audio Craft > Music/Sound Design  Shortlisted

 

2023 4A Creative Awards / Best Interactive Creative Award  Shortlisted

2023 4A Creative Awards / Best Data Insight Creative Award  Shortlisted

2023 4A Creative Awards / Best Public Service Advertisement Award  Shortlisted

2023 4A Creative Awards / Best Digital Creative Award  Shortlisted

 

2023 Times Advertising Awards / Marketing - Public Service  Shortlisted

2023 Times Advertising Awards / Audio  Shortlisted

2023 Times Advertising Awards / Video - Public Service  Merit

2023 Click Awards / Audio Creative Award    Bronze

2023 Click Awards / Interactive Creative Award    Silver

2023 Click Awards / Big Data Marketing Award     Silver

2023 Click Awards / Innovation Marketing Award  Shortlisted

2023 Click Awards / Public Welfare Marketing Award   Merit

2023 Click Awards / Technology Application Award  Merit