Brand EQ Report
The world’s most emotionally intelligent brands in 2020.
In a world in which connecting a diverse range of brand experiences is becoming more important – and in which brands are increasingly seeking to create value for people and society – EQ seems to us to be a critical area on which to focus. Indeed, including EQ as a key component of Carat’s new planning approach, Design for People, has allowed us to gain a better emotional understanding of people to deliver media-led experiences that make everyday life better.
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