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Second Adulthood of the New Mid Age

As Taiwan enters an era of demographic transformation, dentsu Taiwan offers a fresh perspective on the rapidly growing population of mid-aged consumers aged 50 to 65—now numbering over 5.6 million, according to the Ministry of the Interior. In a comprehensive trend report, dentsu dissects this cohort’s evolving mindset, health and social behaviors, entertainment preferences, and societal influence.

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