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CXM

About

Capabilities

Insights

CXM Brands

Driving Continuous Growth Through Total Experience

We empower brands to achieve leapfrog growth by placing Strategic Humanity at the core of customer, operational, and decision-making experiences. Leveraging deep expertise across Loyalty, Experience, Data, and Decision Engineering, we orchestrate seamless customer journeys that deepen trust, maximize Customer Lifetime Value (LTV), and deliver measurable business impact.

We translate complex data into actionable value. Powered by Modern CRM, Data Middle Platforms, and experience orchestration, we activate first-party data and predictive models to drive smarter, scalable operations. As leaders in Identity resolution and data governance, we enable secure, privacy-first solutions that establish AI-First Data Readiness in the post-cookie era.

Beyond theory, we engineer real-world outcomes—from enterprise platforms to intuitive digital products. By bridging strategy and execution with human-centric design, we transform every interaction into a compounding brand asset that yields long-term commercial value.

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Customer Data Assets Diagnosed & Governed

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CXM Consulting & Engineering Expert Team

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Deep Vertical Industry Know-How

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APAC countries and offices

Explore our CXM capabilities

Loyalty & Value Engineering

Loyalty & Value Engineering

We design motivating loyalty systems and customer value pathways (TOPO Design) to help brands rebuild their membership competitiveness and maximize asset value.


Starting from comprehensive health checks, our team integrates gamification mechanics and hyper-personalized tasks to guide customer behavior. Through precise value-node mapping and data assetization, we eliminate internal cognitive alignment issues caused by fragmented value perspectives, establishing an end-to-end loyalty operational framework centered on profitability and retention.


Ultimately, we empower brands to maximize Customer Lifetime Value (LTV), accumulating every customer interaction into a scalable business asset that drives sustainable growth

Experience Architecture & Design

Experience Architecture & Design

We bridge User Experience (UX), Operational Experience (OX), and Employee Experience (EX) to orchestrate seamless, connected, and highly engaging Total Experiences (TX). 


By deeply understanding customer needs and behavioral pain points, we strategically integrate full-stack LINE as CRM solutions, enterprise AI Agent deployment, and automated journey design. Combining behavioral motivation validation with experience optimization experiments, we deliver hyper-personalized interactions across critical touchpoints, significantly eliminating experience gaps and cross-channel operational waste.  


We help brands build lasting customer trust and affinity, converting cross-channel interactions into continuous commercial growth.

Data & AI Infrastructure

Data & AI Infrastructure

We build comprehensive MarTech ecosystems and Data Middle Platforms, helping enterprises reclaim data sovereignty and establish highly agile data architectures.


Utilizing Lakehouse layered governance architectures (Bronze/Silver/Gold) alongside global GA/GA360 tracking governance, we break down cross-system data silos. By building marketing automation engines and precision scenario scripts, we translate fragmented data streams into a unified data language, laying the groundwork for AI-First Data Readiness.  


This breaks through traditional platform efficiency bottlenecks, transforming complex data into automated, scalable commercial momentum. 

Decision Intelligence

Decision Intelligence

We translate critical data into precise decisions, empowering enterprises to achieve predictable, data-driven growth.  Using proprietary Next Purchase Time (NPT) prediction models, 16-Quadrant Value-Level. 


Scorecards (L-Score), and dormancy conversion grids, we eliminate inactive data noise to reveal true customer value. Combined with executive decision dashboards (BI) and rigorous AI governance frameworks, we equip leadership with leading strategic indicators and robust risk management mechanisms. 


We guide enterprises away from trial-and-error strategies and resource waste—turning revenue forecasting and experience optimization into certainty while continuously raising decision agility. 

Platform Delivery & Managed Services

Platform Delivery & Managed Services

We empower brands to make confident technology decisions, maximizing the commercial return on investment across Salesforce, Adobe, Google, AWS, and leading Taiwan market MarTech solution partners.  


Our consulting and delivery teams craft technology roadmaps closely aligned with business goals, designing secure, highly integrated, and AI-ready data and system architectures. Through agile sprint deliveries paired with dedicated managed services teams for enterprise-grade operations, we substantially minimize system deployment and operational risks. 


Establish a clear and pragmatic transformation pathway for brands, ensuring technology investments evolve alongside business growth to deliver maximum commercial efficacy and long-term value. 

Our latest thinking

2025 Marketing Guide to Intelligent Decision: Forging Marketing Networked Intelligence for the Algorithm Era
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2025 Marketing Guide to Intelligent Decision: Forging Mar...

The 2025 Marketing Guide to Intelligent Decision, “Forging Networked Marketing Intelligence for the Algorithm Era,” explores how the accelerating algorithm era is reshaping markets in real time. In...

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2025 CMO Report: Agents of Reinvention
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2025 CMO Report: Agents of Reinvention

The 2025 CMO Report by Dentsu Creative, Agents of Reinvention: Marketing at the Intersection of AI and Human Ingenuity, features insights from more than 1,950 senior marketers across 14 global mark...

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2024 Customer Experience Imperatives research, Engagement to Empowerment: Winning in Today's Experience Economy.

2024 Customer Experience Imperatives research, Engagement...

In this report, Merkle explores consumers' attitudes on topics such as AI in marketing, brands' usage of customer data, and preferences for in-person versus digital engagement with brands.

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