Media

We create end-to-end brand experiences that drive growth.

Through thoughtful media strategy and planning, we help clients make smarter, more impactful decisions that drive high performance. In today’s complex, interconnected landscape where seamless experiences matter more than ever, we enable brands to navigate with confidence and deliver results that truly resonate.

Activate eCommerce demand

As a progressive commerce marketing agency, we use unique data tools to identify consumer intent and optimise brand presence across social, retail, and online platforms. Through connected media, ecosystem intelligence and integrated commerce solutions, we drive scalable impact and sustained growth for brands in an increasingly competitive marketplace.

Activate Social Engagement

We integrate social intelligence, KOL/KOC influence planning and platform expertise to help brands activate audience participation and cultural impact. From creative content strategy and social-first formats to data-led execution and technology-enabled optimisation, we turn every interaction into meaningful brand connection and business growth.

Shape Cultural Influence

We bring together global sports properties, entertainment IP, content and fan insights to help brands enter the cultural spaces people truly care about. From strategic planning and partnership development to IP integration, content creation and integrated marketing, we turn fan passion into brand participation, cultural impact and business growth.

Activate discoverability

We help brands stay visible, credible and relevant across the next generation of search. By integrating SEO and Generative Engine Optimisation (GEO), we analyse search intent, competitive landscapes and how generative AI systems interpret, source and recommend information.

Our approach optimises brand content architecture, information credibility and digital authority across search engines and AI-powered discovery platforms. Through comprehensive on-site, off-site and technical optimisation strategies, we help brands increase their chances of being understood, cited and recommended, driving sustained traffic, influence and business growth.

Activate reach and efficiency

We combine AI, data and programmatic technology to connect brands with high-value audiences across digital video, connected TV, digital out of home and commerce media. From privacy-safe activation of first-party data and intelligent media curation to automated bidding, creative optimisation and cross-channel performance measurement, we help brands improve media quality, transparency and investment efficiency, turning every impression into measurable business growth.

Activate proprietary media advantage

We combine dentsu’s proprietary data, technology platforms, media products and strategic partnerships to build differentiated media solutions tailored to each brand’s objectives. By connecting audience insight, context design, precision activation and performance measurement, we help brands move beyond standard media buying to create distinctive consumer connections and meaningful business growth.

Activate a more sustainable advertising ecosystem

Powered by Taiwan’s only media carbon calculator for the advertising and media industry, we help brands quantify, manage and reduce the carbon footprint of their campaigns. In 2024, the solution received BSI certification under ISO 14067 for digital advertising carbon footprint, followed in 2025 by the world’s first certification for TV advertising carbon footprint. By turning media decarbonisation from commitment into measurable and verifiable action, we help brands deliver more credible sustainability progress.